Reports: Applying gen AI to marketing can help life-sci firms unlock billions
As AI fluency improves in pharma marketing, consultants say drugmakers can realise billions in revenue and cost savings.
Choose Campaign site
How pharma-backed websites are easing doctors’ search woes through AI
Pharma struggles to engage healthcare professionals online. Here's how AI could transform the user experience.
Twitter greenlights ads for cannabis, THC brands
The social network is permitting CBD and THC products to run ads under an updated policy, provided they meet certain requirements.
Talk reveals P&G brand chief’s struggle with ethnic identity
It took P&G vet Marc Pritchard 30 years to embrace his ethnic heritage. An Instagram live talk suggested that he's still coming to terms with that identity.
J&J reshuffles house of iconic brands
The move will separate the consumer-facing unit — synonymous with brands like Band-Aids and Tylenol — from the pharma and med device franchises.
Why Pfizer/BioNTech should throw away the marketing playbook for Comirnaty
Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.
Ogilvy Health taps Kim Johnson as global CEO
Johnson replaces Kate Cronin, who decamped last month for Moderna.
Leadership changes lead to attrition at the top of Ogilvy Health
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
Need for diversity spurs holding co’s to cooperate, share intel on talent
Three of the world’s largest ad holding companies have set aside their rivalries, at the behest of client J&J, to compare notes on diversity and inclusion.