CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
True
and the nerve
How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
and the nerve
case study
experiential marketing
pg
Mock bridal jewellery film highlights marriage rights in Pakistan
and the nerve
centre for human rights
fahad hussayn
pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.