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pakistan

Mock bridal jewellery film highlights marriage rights in Pakistan
and the nerve centre for human rights fahad hussayn pakistan By Staff Reporters

The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.

Women to Watch 2024: Batool E Azra, IAL Saatchi & Saatchi
advertising apac leadership marcomms media pakistan By Staff Reporters

Azra didn’t just beat the odds to shine in a male-dominated market, she’s also utilising her influence to pass the baton to talented young women along the way.

UM launches Pakistan office
agency ipg ipg mediabrands pakistan UM By Staff Writer

The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes
grey Lifebuoy pakistan By Staff Reporters

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out.

Agency of the Year 2021 shortlist: South Asia
agency of the year india pakistan sri lanka By Staff Reporters

See the shortlist for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

Pakistan flour brand pledges to take on child hunger
pakistan By Ad Nut

A well-produced film starring actor Fahad Mustafa announces the brand's effort to "eradicate" malnutrition, in a campaign by Adcom Zenith Pakistan.

Agency of the Year 2020 winners: South Asia
agency of the year india pakistan sri lanka By Staff Reporters

Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards.

Pakistan reverses TikTok ban
bytedance pakistan tiktok

Pakistan's telecommunications regulator said TikTok has "assured" it that it will moderate content "in accordance with societal norms and the laws of Pakistan".

TikTok banned in Pakistan
bytedance pakistan tiktok

Short video app "failed to fully comply" with Pakistan's requests and now faces tricky government negotiations in yet another market.

Pakistan: Asia’s sleeping creative giant
creative marketing pakistan By Faaez Samadi

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

Agency of the Year 2018 winners: South Asia
agency of the year india pakistan sri lanka By Staff Reporters

Here are the winners for the South Asia region in the 2018 Campaign Asia-Pacific Agency of the Year awards, which were handed out tonight in a ceremony in Mumbai.

Agency of the Year 2018 shortlist: South Asia
agency of the year india pakistan By Staff Reporters

Here is the shortlist for the South Asia region in the 2018 Campaign Asia-Pacific Agency of the Year awards.

GroupM wins $8 million English Biscuits Manufacturers media review
groupm pakistan By Babar Khan Javed

In Pakistan, GroupM won English Biscuit Manufacturers' estimated $8 million national media planning and buying account from Starcrest Communications, the incumbent.

How to fix Pakistan's broken ad industry
advertising marketing opinion pakistan By Rizwan Merchant

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

GroupM replaces MEC with Mediacom in Pakistan
groupm pakistan By Babar Khan Javed

With market forces preventing Maxus and MEC from merging to form Wavemaker, GroupM chose to abolish MEC as a trading desk and place the entire team in Mediacom.

Nippon Paint appoints media agency in Pakistan
pakistan By Babar Khan Javed

The multinational paints manufacturer sought a media mix that could ensure brand recall among consumer and corporate decision-makers.

Nikko Asset Management debuts first global corporate brand campaign
ogilvy pakistan By Mark Darbyshire

Before stepping onto a global stage, one of Asia’s largest asset managers had to distill a list of brand attributes—and find an agency willing to create the work in Japan.

Mother-to-son notes bring sweetness to cake launch
ogilvy pakistan By Babar Khan Javed

In Pakistan, a new campaign by Ogilvy for English Biscuit Manufacturers hones in on the relationship between a working mother and her son.

Sanofi appoints media agency in Pakistan
groupm pakistan By Babar Khan Javed

The account changes hands without a pitch.

AlKaram Studio leverages folk song to reimagine perception
pakistan By Babar Khan Javed

An online film for the eastern apparel brand seeks to help Pakistani women associate a new collection with modernity, but balanced with tradition.