Wolid’s media experience and entrepreneurial instincts are helping to drive the digital transformation of Sri Lankan traditional media.
sri lanka
40 Under 40 2025: Umair Wolid, Roar Global
Sri Lanka’s marketing industry needs ethics and standards
The nation's industry leaders dedicate substantial time and resources to crafting top-notch ideas and campaigns, yet they often overlook the social and behavioural effects these efforts have on the public, says Mark and Comm's Thanzyl Thajudeen.
Running an agency in a bankrupt country: How Dentsu is coping amid Sri Lanka crisis
"We have a unique opportunity to flip this crisis into a golden opportunity", says Mohenesh Chamith Buthgumwa of Dentsu Sri Lanka, who talks to Campaign with the backdrop of the island nation’s worst economic crisis in 70 years.
FCB Group India adds affiliate in Sri Lanka
Addition of KL.LK will help FCB offer "seamless" service to clients who view South Asia as a contiguous market, according to FCB Group India.
Agency of the Year 2021 shortlist: South Asia
See the shortlist for the South Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
Agency of the Year 2020 winners: South Asia
Here are the winners for the South Asia region in the 2020 Campaign Asia-Pacific Agency of the Year awards.
Sri Lankan influencer claims Unilever bullied her over objections to whitening product
A Colombo-based editor has spoken up about how the brand ‘made her life miserable’ after she denounced a whitening product on Instagram.
Sri Lanka: aspirational, creative — and entirely different from India
The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.
Sri Lanka rebuilds after terror attack
Sri Lanka Convention Bureau chairman Kumar De Silva opens up about the current state of the industry and its plans for the future.
Agency of the Year 2018 winners: South Asia
Here are the winners for the South Asia region in the 2018 Campaign Asia-Pacific Agency of the Year awards, which were handed out tonight in a ceremony in Mumbai.
Agency of the Year 2017 winners: South Asia
Here is the winner list for the South Asia region in the 2017 Campaign Asia-Pacific Agency of the Year awards.
US$213 billion prize: Brands compete for Asia's new markets
Corporations see the young, urbanising populations of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka as important future customers.
Agency of the Year 2015 shortlist: South Asia
Here is the shortlist for the South Asia region in the 2015 Campaign Asia-Pacific Agency of the Year awards.
MediaCom expands footprint in South Asia
ASIA-PACIFIC - GroupM agency MediaCom is opening offices in Sri Lanka and Bangladesh, and is expected to be up and running within the quarter.
Geometry Global Sri Lanka welcomes new chief operating officer
Geometry Global Sri Lanka has appointed Sancharitha Jayathilake as its new Chief Operating Officer. He will be responsible for promoting the concept of precision activation to brands in the local market and maintaining Geometry Global’s position as a leader in this space.
Agency of the Year 2014 shortlists: South Asia
Here is the shortlist for the 2014 Agency of the Year Awards for the South Asia region.
The funniest ad for tile grout you're likely to see
A campaign for Swisstek Grout by Saatchi & Saatchi Sri Lanka filled in the gaps between columns in Sri Lanka’s major English and Sinhala newspapers. Carlos Anuncibay, executive creative director at Saatchi & Saatchi Sri Lanka said homebuilders in the country come from various backgrounds, so the simple visual representation of the product proved the most effective way to communicate.
BBDO to offer air-purifying billboards in Sri Lanka
COLOMBO – BBDO Lanka has unveiled new billboard technology designed to filter harmful content from the surrounding air.
CASE STUDY: Care International tackles women's abuse in Sri Lanka
COLOMBO - JWT Colombo draws an audience of 1 million Sri Lankans with a one-of-a-kind pandol in support of women's rights for Care International.
ICC appoints Phoenix Ogilvy for 2012 cricket tournament in Sri Lanka
COLOMBO - The International Cricket Council (ICC) has appointed Phoenix Ogilvy as the official marketing and communications agency for the ICC World Twenty20 World Cup tournament in Sri Lanka.
CASE STUDY: GSK malt drink brand Viva breaks world record with largest teacup
Glaxosmithkline set out to break a Guinness World Record with the largest teacup to revitalise malt beverage brand Viva in Sri Lanka.
Commercial Bank of Ceylon selects Madison Media as media AOR
COLOMBO - Madison Media Sri Lanka has been appointed as the media agency-of-record for Commercial Bank of Ceylon, following a pitch against Lowe and Starcom in June.
PHD launches in Sri Lanka
COLOMBO - PHD has opened its 12th office in Asia-Pacific through a partnership with Total Media Direction (TMD) in Sri Lanka.
Fonterra initiates media agency review in Sri Lanka
COLOMBO - Fonterra Brands Lanka, the local arm of global dairy firm Fonterra, has called a media agency review for its portfolio of brands in Sri Lanka.