How science inspired Uniqlo’s first global branding effort
In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's evolving partnership with Japan's apparel giant.
In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's evolving partnership with Japan's apparel giant.
Before stepping onto a global stage, one of Asia’s largest asset managers had to distill a list of brand attributes—and find an agency willing to create the work in Japan.