The Lakers legend is the first ‘Kenbassador’ celebrating the doll’s upcoming 65th anniversary.
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ken
Ken dumps Barbie for Greenpeace
barbie
greenpeace
ken
mattel
media
social
video
youtube
By
Staff Reporters
GLOBAL - Greenpeace has taken its attack on Mattel to social media with a video of Ken dumping Barbie over the Indonesian rainforests, a Facebook site and a website encouraging viewers to email the CEO of Mattel.
Ken Mandel departs Yahoo Asia-Pacific
ken
yahoo
By
Michael O'Neill
ASIA-PACIFIC - Ken Mandel, regional vice-president sales and marketplaces at Yahoo Asia-Pacific, has announced his resignation from the company.
MSN launches new site to engage Malaysian users and advertisers
digital
ken
By
Staff Reporters
KUALA LUMPUR - MSN Malaysia has unveiled a new and improved home page which incorporates the latest innovations in digital and social media.
K-gold launches integrated campaign aimed at young Chinese women
augmented reality
bbh
fashion
greater china
ken
retail
By
Jane Leung
The World Gold Council (WGC) is bringing an integrated campaign for its K-gold brand to China, encouraging young women to mix gold with fashion.