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augmented reality

Snap’s global AR creative lead on turning ads into invitations
arcadia global augmented reality resh sindhu snap ar video

With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.

Are AR glasses really the future?
ai augmented reality By Matthew Keegan

Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
ai artificial intelligence augmented reality By Matthew Keegan

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

AR experiences exclude a majority of diverse audiences, study finds
augmented reality dei diversity inclusion omnicom snap By Jessica Heygate

EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.

Is this what it’s like to check into a hotel in the metaverse?

augmented reality marriott By Staff Reporters

Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.

Snap's APAC chief on AR's importance for brands’ commerce strategy
augmented reality ecommerce shopping snap By Shawn Lim

With over 75% of all smartphone users set to use AR daily by 2025, marketers are embedding AR into their marketing strategy, creating products that are automatically personalised to the individual shopper, says Kathryn Carter.

SG dollar bills tell tales thanks to AR filter
augmented reality prudential vaynermedia By Ad Nut

AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.

Snap launches a studio to help brands use AR
augmented reality snap snapchat By Sabrina Sanchez

Arcadia will develop AR experience technology for brands globally.

Snap partners WPP to launch AR Lab for brands
augmented reality snap snapchat wpp By Simon Gwynn

Holding company also formed a partnership with TikTok earlier this year.

Broadcast AR a key element at Singapore’s NDP
augmented reality singapore By Surekha Ragavan

The National Day Parade has historically depended on a traditional live format. But broadcast partner Mediacorp experimented with AR tech for this year’s show.

How to successfully run a virtual event (and mistakes to avoid)
augmented reality experiential marketing ogilvy By Surekha Ragavan

The analogue era of face-to-face events may be coming to an end, and this means that marketers need to ramp up the creativity and engagement virtually.

Hey Thailand, pucker up for Maybelline
augmented reality mccann mrm thailand By Ad Nut

Campaign by MRM Thailand rewards smiles, winks and kisses with animations.

Lancôme cashes in on Pokémon Go concept
augmented reality loréal mindshare By Soon Chen Kang 江欣珍

Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.

Shadow Factory makes push for VR, AR in marketing
augmented reality cannes gaming By Staff Writer

From virtual tours to Facebook's mobile camera effects, the company is pushing the envelope in creativity and technology.

Snapchat launches shoppable AR Lenses
augmented reality snap snapchat By Simon Gwynn

Adidas and Candy Crush developer King are among the first users.

Web-browser focus helps Blippar put woes behind: CEO Ambarish Mitra
augmented reality By Soon Chen Kang 江欣珍

After a spate of negative publicity in 2017, Blippar co-founder and CEO Ambarish Mitra says the company's focus on Web-based AR and emphasis on working through agencies are paying off.

Blippar partners with Magnum for Singapore AR campaign
augmented reality mindshare singapore unilever By Faaez Samadi

AR platform allows consumers to create custom ice creams they can then buy in store.

AR on the cusp of mainstream
augmented reality By Babar Khan Javed

The latest augmented-reality toolkits and new features embedded in smartphones could soon turn AR into a mainstay of marketing.

Blippar launches AR City app
augmented reality By Babar Khan Javed

The demo app uses augmented reality overlays for urban navigation. Advertising opportunities still lie in the future.

Chevrolet adopts augmented-reality showroom
augmented reality korea By Ad Nut

General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.