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Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia

influencer marcus krzastek social media vaynermedia By Rahat Kapur

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.

40 Under 40 2024: Tim Lindley, VaynerMedia

advertising apac leadership marcomms media vaynermedia By Staff Reporters

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

Asos appoints global media agency

vaynermedia By Shauna Lewis

There was no incumbent for the account.

Kota Murakami joins VaynerMedia as Japan country manager

essencemediacom vaynermedia wpp By Shawn Lim

EXCLUSIVE: Murakami quit EssenceMediacom last week after a six-year stint to lead VaynerMedia's expansion in Japan.

‘Most marketers don’t believe in their work; they just don’t want to get fired’: Gary Vee on state of the industry

vaynermedia By Shawn Lim

Not the one to shy away from shooting sharp one-liners, Campaign sat with marketing guru Gary Vaynerchuk on his recent trip to Singapore to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia.

'There are no rules right now': VaynerMedia's new creative lead on generative AI

ai chatgpt creative generative media tech vaynermedia By Shawn Lim

In an exclusive interview ahead of joining VaynerMedia from VMLY&R, Chan Woei Hern reveals why he made the switch and his thoughts on using generative AI.

Gary V: ‘I want to be the greatest creative relevance machine in the world’

vaynermedia By Arvind Hickman

VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why its CMOs are 'waking up' to his vision of marketing.

VaynerMedia names new EMEA chief as Sarah Baumann exits

vaynermedia By Arvind Hickman

The agency has also hired a creative lead in a new-look leadership team.

Messy millennials in Pepsi APAC campaign

pepsi pepsico vaynermedia By Ad Nut

Watch these new regional spots by VaynerMedia—to debut in Vietnam, Malaysia, Thailand and Singapore.

SG dollar bills tell tales thanks to AR filter

augmented reality prudential vaynermedia By Ad Nut

AD NUT's LETDOWN OF THE WEEK: For Prudential Singapore, VaynerMedia and Dude.sg created an AR filter that makes currency converse. Unfortunately, it doesn't have much of interest to say.

Famous Thai songs rewritten to remove damaging stereotypes about women

dei equality equity gender prudential vaynermedia By Staff Reporters

Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.

VaynerMedia hires first chief innovation officer

vaynermedia By Mariah Cooper

Adyen vet Eric Jacobs will report to CEO Gary Vaynerchuk, who pledged to hire more BIPOC candidates by June.

All-kitten band croons about 'ameowzing' deals for Atome

vaynermedia By Ad Nut

Promoting its buy-now, pay-later service in Malaysia, Indonesia and Hong Kong, Atome put together an all-feline supergroup which not only released a music video but also hosted livestreams.

VaynerMedia announces APAC leadership switch

vaynermedia By Staff Reporters

Tim Lindley promoted to APAC MD role as Avery Akkineni returns to the US after launching the agency in APAC two years ago.

Gary Vaynerchuk: 'Stop blaming platforms for your own bad behaviour'

vaynermedia

In a wide-ranging fireside chat, the outspoken agency leader and influencer speaks of rising consumer awareness around the negative effects of social media coming at the detriment of personal accountability, which he describes as "the greatest virus in society".

Campaign Crash Course: How Facebook's ad auction works

facebook media buying vaynermedia By Staff Reporters

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

Campaign Crash Course: Social listening 101

vaynermedia By Staff Reporters

Social listening is becoming an ever-more crucial tool for brands to track and respond to mentions online. Done correctly, brands can capitalise on surges and mitigate potential disasters. So what are components of an effective social-listening dashboard?