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pepsico

PepsiCo China names Nestlé marketing head as CMO of beverages
cmo haiying jiang pepsico By Staff Reporters

Haiying Jiang will lead marketing for PepsiCo’s drinks portfolio in China, including Pepsi, 7UP, Gatorade and Tropicana.

Asia-Pacific Power List 2025: Bernard Cheng, PepsiCo
apac asia asia pacific bernard cheng cmo marketing pepsico power list By Staff Reporters

Under Cheng’s watch, PepsiCo is doubling down on culture, creativity, and regional flavour to keep its fizz at the top.

PepsiCo's $200 million investment brings Cheetos back to Indonesia
cheetos indofood pepsico snacking By Aulia Masna

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.

Lipton Ice Tea launches 1990s-inspired fashion collection
fashion pepsico the work unilever By Alessandra Scotto di Santolo

The Uniliver/Pepsi-owned brand has teamed up with streetwear brand Cruel Pancake.

Asia-Pacific Power List 2024: Lilly Yip, PepsiCo
apac asia asia pacific cmo marketing pepsico power list By Staff Reporters

Yip’s ‘thirst for more’ has propelled PepsiCo APAC into a growth engine, led by investments in digital transformation and brand building.

'Connecting all the dots': The rise of corporate affairs in-house and at agencies
communications pepsico By Ewan Larkin

It’s an oversimplification to say corporate affairs has absorbed communications. But its rise has benefitted business at large—and agencies in the firm of higher billings.

Inside the risky, expensive and slow process of shepherding brands through change
pepsico rebranding x By Lisa Lacy

From CPG to tech companies, change is inevitable—but delicate.

PepsiCo and EA Sports launch football gaming platform
pepsico sports marketing By Coral Cripps

Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.

PepsiCo elevates Tarun Bhagat as CMO
pepsico By Campaign India Team

He had been PepsiCo's senior director of marketing for international beverages.

Asia-Pacific Power List 2023: Lilly Yip, PepsiCo
apac asia asia pacific cmo marketing pepsico power list By Staff Reporters

Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.

Unilever, Heineken and PepsiCo join ITV’s retail media trial
heineken pepsico unilever By Arvind Hickman

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

PepsiCo sponsors first-ever Women’s Finalissima match between England and Brazil
pepsico By Charlotte Rawlings

The match will take place on 6 April at Wembley Stadium.

Lifewtr goes behind-the-scenes with LeBron James
pepsico By Sabrina Sanchez

The campaign from the PepsiCo-owned brand encourages people to do more of what fulfills them.

How will consumers choose brands this year?
branding marketing pepsico By Ian Ellington

PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.

How marketing leaders ensure that sustainability extends beyond ‘eco warrior’ consumers to grow into a mass movement
pepsico By Staff Writer

We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.

Lilly Yip: What does it take to truly change the game?
pepsico By Staff Writer

PepsiCo’s APAC chief marketing officer and chief sustainability officer on why innovation is the mark of great marketers.

Why PepsiCo India ditched celebrities for Lay's Gourmet campaign debut

pepsico By Campaign India Team

The director for potato chips marketing says Lay's wants the product to be the star

Why Pepsi is focusing on food in its largest Asia-wide campaign this year
food pepsi pepsico By Robert Sawatzky

The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.

PepsiCo awards Southeast Asia media mandate to Publicis
mindshare pepsico Publicis wpp By Robert Sawatzky

The F&B giant has now largely completed an historic media agency transition across Asia, parting ways with decades-old WPP partnerships.

Messy millennials in Pepsi APAC campaign

pepsi pepsico vaynermedia By Ad Nut

Watch these new regional spots by VaynerMedia—to debut in Vietnam, Malaysia, Thailand and Singapore.