Campaign Asia

EssenceMediacom names new global chief operating officer

Frances Ralston-Good succeeds Josh Krichefski, who recently took a Group M role.

Publicis Media and Wavemaker split Adobe global media

Publicis Media wins APAC and EMEA while Wavemaker takes Americas and global work.

World Cup 2022: Festive football’s big-money gamble

A winter World Cup poses tough decisions for marketers and agencies. Focus on the footie or the Christmas cheer? Address the controversies surrounding Qatar as the host nation or not? There’s money to be made for brands that get it right and reputations to be lost for those that don’t.

EssenceMediacom officially launches with new branding and second UK agency

EssenceMediacom will operate in 120 offices globally with a new brand identity, but will continue to operate as two slightly different brands in the UK. Global CEO Nick Lawson shares the details with Campaign.

‘Unknown delta’ discovered as programmatic supply chain transparency improves

The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.

Media chiefs predict quick industry recovery from recession

The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns.

Dentsu names new EMEA media leader

Leadership reshuffle will result in the promotion of former Vizeum co-founder and EMEA media boss to a holding group client leadership role.

Will the fortunes of adland decouple from economic downturn?

Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.

PlayStation appoints global media agency

EssenceMediacom won a review that kicked off in May, but Dentsu is retained in Japan.

Havas hails 'aggressive' acquisition strategy as annual profit jumps 20%

Solid performance across creative, media and health.

UM names former Mediacom US leader as global CEO

Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.

Campaign Podcast: Martin Sorrell on the future of media and agency diversity

The S4 Capital founder says British TV broadcasters could struggle against increasing competition from US streaming giants.

Channel 4 leads on new Turkey-Syria earthquake appeal

Broadcaster brings 27 channels together to run a 90-second appeal created pro bono by Recipe.

Philips switches $165 million global media account

OMG will start work on the Philips Domestic Appliances account from April 1st.

EssenceMediacom poaches Zenith strategy chief

Richard Kirk will lead strategy alongside Geoff De Burca.

Media buyers react: TV is fine – let's stop separating linear and digital

The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.

Qatar's Budweiser beer ban ‘a storm in a pint cup’

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.

Wavemaker makes inclusive and carbon reduction planning standard

GroupM agency says the move is an 'industry first'.

Tony Blair: TfL’s ban on Qatar ads during World Cup is 'gesture politics'

He believes Transport for London's stance on Qatar is inconsistent and an overreaction.

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

OMD wins Burberry’s global media account

The Omnicom agency will succeed Dentsu in 2023.

NBCUniversal hires BBC’s Maggy Chan to lead global advertising

She has been described as 'BBC's best gift to NBCU since 'The Office'.

Swarovski hands global media duties to Publicis Media

Zenith will be responsible for media planning and buying across 33 markets.

UM chief executive Rachel Forde to depart

The UK boss is credited with turning around the media agency over the past five years.

PHD names inaugural EMEA chief executive

Toby Hack will lead the media agency network across more than 50 markets. The network has also hired a new global client lead.

Omnicom hires global programmatic and in-housing lead

Clare Ritchie joins from Mediacom, where she lead programmatic.

Twitter’s international marketing lead among planned layoffs

Social media platform is set to cut large parts of its marketing and communications functions.

Google’s agency sales chief Mark Howe to 'hang up his boots'

The industry veteran of four decades will enter 'semi-retirement' at the end of the year.

Stagwell's Assembly hires former Havas Media chief

Matt Adams, who was most recently COO at Brainlabs, is Assembly's new Europe and UK leader.

Unilever, Heineken and PepsiCo join ITV’s retail media trial

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

Wavemaker UK's strategy lead Verra Budimlija steps down

One of adland's best-known media planners has left the agency after more than a decade.

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.

TikTok fined £12.7m for children's data and privacy breaches

The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children.

Google sued for £3.4bn over lost publisher ad revenues

It is the second claim filed on behalf of UK publishers in six months.

Adland responds to mini-budget: 'An uncomfortable silver lining’

Campaign asked industry leaders how Kwasi Kwarteng’s suite of tax cuts and energy caps would affect their businesses.

Gary V: ‘I want to be the greatest creative relevance machine in the world’

VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why its CMOs are 'waking up' to his vision of marketing.

Adidas partners football media brand Indivisa to provide fanzone for Euros finals

A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.

Agencies on alert as Tesco goes shopping for media account

WPP’s MediaCom has handled the UK’s largest supermarket since 2015.

Discovery breaks Winter Olympics records as ad sales ‘on track’

The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.

Three in the running for Scholl global creative account

The foot care brand, which is under new ownership, is seeking a creative partner.

IProspect names global managing director and client chief

Dentsu-owned agency has also expanded the role of its global client president.

Mindshare global CFO joins You & Mr Jones Media

Dawn Dickie leaves WPP after 27 years and will reunite with former Mindshare CEO Nick Emery.

Global acquires podcast hosting platform

Media and entertainment group has snapped up Captivate.

Mindshare splits 'mind' and 'share' as part of brand refresh

The GroupM agency says new brand ID is 'next step in its transformation'.

UM International names global clients chief

Susan Kingston-Brown promoted to new leadership role.

Kostas Karanikolas leaves WPP to join Manifest as creative chief

WPP creative Kostas Karanikolas has been hired to lead the PR agency's global creative team.

Dolce & Gabbana appoints Havas to global media account

The account covers more than 20 markets, including the UK and US.

Wavemaker in the saddle for global Zwift media brief

The agency will consult on a consumer launch strategy before activating.

Are global pitches that consolidate media partners a sign of things to come?

Industry leaders expect more multimarket brands to streamline agency support.

Major media agencies reach united stance over audits

Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors.

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.

Mindshare names global chief client officer

Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.

Is the pitching process broken?

The industry is divided about whether the review process is fit for purpose.

Virgin Voyages sets sail with Hearts & Science

The Omnicom agency has been booked for global brief to attract younger travellers.

M/SIX hires EMEA and worldwide chief strategy officer

Shula Sinclair joins from Spark Foundry in a new role.

MediaCom APAC chief departs to lead Mindshare EMEA

Mark Heap has served in leadership roles in Asia for more than 20 years including MediaCom, PHD China and now returns to Mindshare.

Essence names Tim Irwin as new global COO

Irwin previously led EMEA for the agency and will be succeeded by Ryan Storrar.

M/Six names global CEO

UK and EMEA boss Jack Swayne steps up with long-serving global chief Jess Burley moving to executive chair.

Publicis Media launches 'diverse and inclusive' ad marketplace

Programmatic marketplace allows brands to reach underrepresented communities and advertise with inclusive publishers.

Unilever shareholder's attack on sustainability messaging 'flawed', experts say

Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.

Omnicom Media Group splits its EMEA and APAC leadership

Omnicom names Guy Marks as EMEA media chief as Mike Cooper becomes Europe vice-chairman.

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu

EssenceMediacom CEO Nick Lawson unveils new global leadership team

Josh Krichefski and Tim Irwin are handed key roles.

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing

Mindshare rolls out 'human intelligence' targeting tools

Arvind Hickman