Stagwell's Assembly hires former Havas Media chief
Matt Adams, who was most recently COO at Brainlabs, is Assembly's new Europe and UK leader.
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Unilever, Heineken and PepsiCo join ITV’s retail media trial
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
TikTok fined £12.7m for children's data and privacy breaches
The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children.
Google sued for £3.4bn over lost publisher ad revenues
It is the second claim filed on behalf of UK publishers in six months.
Will agency groups continue to outperform tech companies?
Analysts and agency bosses explain why holding groups have had a better year than pure-play tech companies.
Wavemaker UK's strategy lead Verra Budimlija steps down
One of adland's best-known media planners has left the agency after more than a decade.
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
Havas hails 'aggressive' acquisition strategy as annual profit jumps 20%
Solid performance across creative, media and health.
EssenceMediacom names new global chief operating officer
Frances Ralston-Good succeeds Josh Krichefski, who recently took a Group M role.
Publicis Media and Wavemaker split Adobe global media
Publicis Media wins APAC and EMEA while Wavemaker takes Americas and global work.
Campaign Podcast: Martin Sorrell on the future of media and agency diversity
The S4 Capital founder says British TV broadcasters could struggle against increasing competition from US streaming giants.
Channel 4 leads on new Turkey-Syria earthquake appeal
Broadcaster brings 27 channels together to run a 90-second appeal created pro bono by Recipe.
EssenceMediacom poaches Zenith strategy chief
Richard Kirk will lead strategy alongside Geoff De Burca.
Philips switches $165 million global media account
OMG will start work on the Philips Domestic Appliances account from April 1st.
UM names former Mediacom US leader as global CEO
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.
Jaguar Land Rover appoints global media agency
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025.
EssenceMediacom officially launches with new branding and second UK agency
EssenceMediacom will operate in 120 offices globally with a new brand identity, but will continue to operate as two slightly different brands in the UK. Global CEO Nick Lawson shares the details with Campaign.
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.
Dentsu names new EMEA media leader
Leadership reshuffle will result in the promotion of former Vizeum co-founder and EMEA media boss to a holding group client leadership role.
Will the fortunes of adland decouple from economic downturn?
Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.
Media chiefs predict quick industry recovery from recession
The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns.
PlayStation appoints global media agency
EssenceMediacom won a review that kicked off in May, but Dentsu is retained in Japan.
NBCUniversal hires BBC’s Maggy Chan to lead global advertising
She has been described as 'BBC's best gift to NBCU since 'The Office'.
OMD wins Burberry’s global media account
The Omnicom agency will succeed Dentsu in 2023.
Swarovski hands global media duties to Publicis Media
Zenith will be responsible for media planning and buying across 33 markets.
Wavemaker makes inclusive and carbon reduction planning standard
GroupM agency says the move is an 'industry first'.
Tony Blair: TfL’s ban on Qatar ads during World Cup is 'gesture politics'
He believes Transport for London's stance on Qatar is inconsistent and an overreaction.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
Media buyers react: TV is fine – let's stop separating linear and digital
The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.
Qatar's Budweiser beer ban ‘a storm in a pint cup’
Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.
UM chief executive Rachel Forde to depart
The UK boss is credited with turning around the media agency over the past five years.
Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns
The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.
Omnicom hires global programmatic and in-housing lead
Clare Ritchie joins from Mediacom, where she lead programmatic.
Twitter’s international marketing lead among planned layoffs
Social media platform is set to cut large parts of its marketing and communications functions.
PHD names inaugural EMEA chief executive
Toby Hack will lead the media agency network across more than 50 markets. The network has also hired a new global client lead.
Google’s agency sales chief Mark Howe to 'hang up his boots'
The industry veteran of four decades will enter 'semi-retirement' at the end of the year.
World Cup 2022: Festive football’s big-money gamble
A winter World Cup poses tough decisions for marketers and agencies. Focus on the footie or the Christmas cheer? Address the controversies surrounding Qatar as the host nation or not? There’s money to be made for brands that get it right and reputations to be lost for those that don’t.
Adland responds to mini-budget: 'An uncomfortable silver lining’
Campaign asked industry leaders how Kwasi Kwarteng’s suite of tax cuts and energy caps would affect their businesses.
Gary V: ‘I want to be the greatest creative relevance machine in the world’
VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why its CMOs are 'waking up' to his vision of marketing.
VaynerMedia names new EMEA chief as Sarah Baumann exits
The agency has also hired a creative lead in a new-look leadership team.
Publicis takes largest bite out of Mondelez’s global media business
WPP and VaynerMedia were also handed pieces of the confectionery business.
Agencies on alert as Tesco goes shopping for media account
WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
Adidas partners football media brand Indivisa to provide fanzone for Euros finals
A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.
Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.
The Financial Times expands media remit with Essence
Publisher has worked with agency since 2013.
Ekaterra chooses PHD as its cup of tea
The Omnicom Media Group agency won a global media review called due to a change in ownership.
Burberry restarts global media review after two-year pause during the pandemic
Four agency groups are in the running, including the incumbent Dentsu.
Mindshare launches measurement tool for creative
The agency worked with Meta to develop a tool that assesses the impact of good creative.
TikTok disputes report it is 'abandoning' live shopping expansion in Europe
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.
Former GroupM leader becomes inaugural Origin CEO
Tom George will assume full-time leadership of the project as it move into a build and test phase.
Volodymyr Zelensky: 'Power of creativity greater than a nuclear state stuck in the past’
CANNES LIONS: Ukraine's president and its leading creatives urge adland to help it defeat Russia.
TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row
A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.
Mindshare rolls out 'human intelligence' targeting tools
The move aims to provide advertisers with more concise and contextual media planning.
Wavemaker wins Audible’s $500m global media account
Global review consolidated media in 10 markets to single agency.
EssenceMediacom CEO Nick Lawson unveils new global leadership team
Josh Krichefski and Tim Irwin are handed key roles.
Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’
GroupM CEO talks to Campaign about merger and restructure.
WPP to merge MediaCom and Essence in radical GroupM restructure
EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25 billion in billings.
Red Bull Racing: Winning the race off the track
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing
Mindshare names global chief client officer
Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.
Lenovo splits global media duties following review
Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas.
Publicis and Dentsu toast AB InBev’s global media account
Publicis picked up a majority of the global business with WPP missing out.
Viceverse opens its virtual doors inside 'the culture of the future'
Vice Media Group has launched a space where clients can experiment in the metaverse.
Discovery breaks Winter Olympics records as ad sales ‘on track’
The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.
'No dickheads, please': how the All Blacks became a global brand
With a new shirt sponsor on board and 'record-breaking' financial results forecast, Richard Thomas, New Zealand Rugby’s chief commercial officer and a former adman, reflects on the team's mass crossover appeal and future growth.
Is the pitching process broken?
The industry is divided about whether the review process is fit for purpose.
Virgin Voyages sets sail with Hearts & Science
The Omnicom agency has been booked for global brief to attract younger travellers.
What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.
Publicis Media launches 'diverse and inclusive' ad marketplace
Programmatic marketplace allows brands to reach underrepresented communities and advertise with inclusive publishers.
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
M/SIX hires EMEA and worldwide chief strategy officer
Shula Sinclair joins from Spark Foundry in a new role.
M/Six names global CEO
UK and EMEA boss Jack Swayne steps up with long-serving global chief Jess Burley moving to executive chair.
MediaCom APAC chief departs to lead Mindshare EMEA
Mark Heap has served in leadership roles in Asia for more than 20 years including MediaCom, PHD China and now returns to Mindshare.
Essence names Tim Irwin as new global COO
Irwin previously led EMEA for the agency and will be succeeded by Ryan Storrar.
Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
Omnicom Media Group splits its EMEA and APAC leadership
Omnicom names Guy Marks as EMEA media chief as Mike Cooper becomes Europe vice-chairman.
Three in the running for Scholl global creative account
The foot care brand, which is under new ownership, is seeking a creative partner.
Mindshare global CFO joins You & Mr Jones Media
Dawn Dickie leaves WPP after 27 years and will reunite with former Mindshare CEO Nick Emery.
Global acquires podcast hosting platform
Media and entertainment group has snapped up Captivate.
Mindshare splits 'mind' and 'share' as part of brand refresh
The GroupM agency says new brand ID is 'next step in its transformation'.
UM International names global clients chief
Susan Kingston-Brown promoted to new leadership role.
Kostas Karanikolas leaves WPP to join Manifest as creative chief
WPP creative Kostas Karanikolas has been hired to lead the PR agency's global creative team.
Dolce & Gabbana appoints Havas to global media account
The account covers more than 20 markets, including the UK and US.
Wavemaker in the saddle for global Zwift media brief
The agency will consult on a consumer launch strategy before activating.
Are global pitches that consolidate media partners a sign of things to come?
Industry leaders expect more multimarket brands to streamline agency support.
Major media agencies reach united stance over audits
Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors.
IProspect names global managing director and client chief
Dentsu-owned agency has also expanded the role of its global client president.
Visit Sweden wants to reclaim Ikea product names
Did you know the Ikea loo brush is named after a beautiful lake?
PHD's APAC strategy head Chris Stephenson promoted to global marketing chief
Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant.
Havas lands media partnership for IAG airlines
The win includes Spanish airlines Iberia and Vueling.
Omnicom beats Havas to land British Airways global media account
The airline recently appointed Uncommon as its new creative agency.
Facebook owner Meta hires Spark Foundry as global media agency
Publicis Groupe media agency takes over account from WPP's Mindshare and Dentsu.
Mindshare hires former Razorfish CEO in new global role
Industry veteran Michael Karg joins agency's global leadership team.
Long-serving PHD global marketing chief to step down
Avril Canavan is leaving after leading marketing for more than a decade.
Dentsu’s global sustainability lead: ‘We have to address our role in driving consumption’
The holding group is nearly 80% towards its net zero target.
PHD refreshes brand with audio visual focus
New logo and animation designed by Cosmo Jameson.
Just Eat Takeaway.com hires UM as global media partner
Agency beat Dentsu International in two-way pitch.
Should the latest Facebook revelations alarm advertisers?
Brand safety has become a major issue for advertisers and their media agencies to manage in recent years, so should brands be concerned about the latest Facebook revelations?
Wavemaker strikes ‘world first’ Amazon Advertising collaboration
Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.
Bayer consolidates global $800 million media account with MediaCom
WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD.