PHD names inaugural EMEA chief executive
Toby Hack will lead the media agency network across more than 50 markets. The network has also hired a new global client lead.
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Google’s agency sales chief Mark Howe to 'hang up his boots'
The industry veteran of four decades will enter 'semi-retirement' at the end of the year.
World Cup 2022: Festive football’s big-money gamble
A winter World Cup poses tough decisions for marketers and agencies. Focus on the footie or the Christmas cheer? Address the controversies surrounding Qatar as the host nation or not? There’s money to be made for brands that get it right and reputations to be lost for those that don’t.
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.
Omnicom hires global programmatic and in-housing lead
Clare Ritchie joins from Mediacom, where she lead programmatic.
Qatar's Budweiser beer ban ‘a storm in a pint cup’
Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.
UM chief executive Rachel Forde to depart
The UK boss is credited with turning around the media agency over the past five years.
Tony Blair: TfL’s ban on Qatar ads during World Cup is 'gesture politics'
He believes Transport for London's stance on Qatar is inconsistent and an overreaction.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
Media buyers react: TV is fine – let's stop separating linear and digital
The shift from traditional channels to digital is not new, but the looming recession is causing advertisers to take a cautious approach.
Twitter’s international marketing lead among planned layoffs
Social media platform is set to cut large parts of its marketing and communications functions.
Wavemaker makes inclusive and carbon reduction planning standard
GroupM agency says the move is an 'industry first'.
Wavemaker UK's strategy lead Verra Budimlija steps down
One of adland's best-known media planners has left the agency after more than a decade.
Lego Group builds towards global media review
IPG Mediabrand agency Initiative currently handles media buying and planning.
Havas hails 'aggressive' acquisition strategy as annual profit jumps 20%
Solid performance across creative, media and health.
Unilever, Heineken and PepsiCo join ITV’s retail media trial
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
Stagwell's Assembly hires former Havas Media chief
Matt Adams, who was most recently COO at Brainlabs, is Assembly's new Europe and UK leader.
TikTok fined £12.7m for children's data and privacy breaches
The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children.
Google sued for £3.4bn over lost publisher ad revenues
It is the second claim filed on behalf of UK publishers in six months.
Campaign Podcast: Martin Sorrell on the future of media and agency diversity
The S4 Capital founder says British TV broadcasters could struggle against increasing competition from US streaming giants.
Channel 4 leads on new Turkey-Syria earthquake appeal
Broadcaster brings 27 channels together to run a 90-second appeal created pro bono by Recipe.
EssenceMediacom poaches Zenith strategy chief
Richard Kirk will lead strategy alongside Geoff De Burca.
OMD wins Burberry’s global media account
The Omnicom agency will succeed Dentsu in 2023.
NBCUniversal hires BBC’s Maggy Chan to lead global advertising
She has been described as 'BBC's best gift to NBCU since 'The Office'.
Swarovski hands global media duties to Publicis Media
Zenith will be responsible for media planning and buying across 33 markets.
Media chiefs predict quick industry recovery from recession
The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns.
Dentsu names new EMEA media leader
Leadership reshuffle will result in the promotion of former Vizeum co-founder and EMEA media boss to a holding group client leadership role.
PlayStation appoints global media agency
EssenceMediacom won a review that kicked off in May, but Dentsu is retained in Japan.
Will the fortunes of adland decouple from economic downturn?
Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.
EssenceMediacom names new global chief operating officer
Frances Ralston-Good succeeds Josh Krichefski, who recently took a Group M role.
Publicis Media and Wavemaker split Adobe global media
Publicis Media wins APAC and EMEA while Wavemaker takes Americas and global work.
EssenceMediacom officially launches with new branding and second UK agency
EssenceMediacom will operate in 120 offices globally with a new brand identity, but will continue to operate as two slightly different brands in the UK. Global CEO Nick Lawson shares the details with Campaign.
UM names former Mediacom US leader as global CEO
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.
Philips switches $165 million global media account
OMG will start work on the Philips Domestic Appliances account from April 1st.
VaynerMedia names new EMEA chief as Sarah Baumann exits
The agency has also hired a creative lead in a new-look leadership team.
Adidas partners football media brand Indivisa to provide fanzone for Euros finals
A Women’s Euro hub has been set up on Brick Lane for the remainder of the tournament.
TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row
A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.
Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’
GroupM CEO talks to Campaign about merger and restructure.
EssenceMediacom CEO Nick Lawson unveils new global leadership team
Josh Krichefski and Tim Irwin are handed key roles.
WPP to merge MediaCom and Essence in radical GroupM restructure
EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25 billion in billings.
Red Bull Racing: Winning the race off the track
Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing
Is the pitching process broken?
The industry is divided about whether the review process is fit for purpose.
Virgin Voyages sets sail with Hearts & Science
The Omnicom agency has been booked for global brief to attract younger travellers.
Discovery breaks Winter Olympics records as ad sales ‘on track’
The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.
What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.
M/SIX hires EMEA and worldwide chief strategy officer
Shula Sinclair joins from Spark Foundry in a new role.
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
MediaCom APAC chief departs to lead Mindshare EMEA
Mark Heap has served in leadership roles in Asia for more than 20 years including MediaCom, PHD China and now returns to Mindshare.
Essence names Tim Irwin as new global COO
Irwin previously led EMEA for the agency and will be succeeded by Ryan Storrar.
M/Six names global CEO
UK and EMEA boss Jack Swayne steps up with long-serving global chief Jess Burley moving to executive chair.
Publicis Media launches 'diverse and inclusive' ad marketplace
Programmatic marketplace allows brands to reach underrepresented communities and advertise with inclusive publishers.
Lenovo splits global media duties following review
Dentsu and Performics will cover Lenovo's APAC markets, while Stagwell's Assembly has won the business in EMEA and the Americas.
Mindshare names global chief client officer
Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.
Adland responds to mini-budget: 'An uncomfortable silver lining’
Campaign asked industry leaders how Kwasi Kwarteng’s suite of tax cuts and energy caps would affect their businesses.
Gary V: ‘I want to be the greatest creative relevance machine in the world’
VaynerX founder says his London shop has finally earned ‘credibility as a creative AOR’ and explains why its CMOs are 'waking up' to his vision of marketing.
The Financial Times expands media remit with Essence
Publisher has worked with agency since 2013.
Former GroupM leader becomes inaugural Origin CEO
Tom George will assume full-time leadership of the project as it move into a build and test phase.
Ekaterra chooses PHD as its cup of tea
The Omnicom Media Group agency won a global media review called due to a change in ownership.
Burberry restarts global media review after two-year pause during the pandemic
Four agency groups are in the running, including the incumbent Dentsu.
Mindshare launches measurement tool for creative
The agency worked with Meta to develop a tool that assesses the impact of good creative.
TikTok disputes report it is 'abandoning' live shopping expansion in Europe
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.
Global acquires podcast hosting platform
Media and entertainment group has snapped up Captivate.
IProspect names global managing director and client chief
Dentsu-owned agency has also expanded the role of its global client president.
Mindshare splits 'mind' and 'share' as part of brand refresh
The GroupM agency says new brand ID is 'next step in its transformation'.
UM International names global clients chief
Susan Kingston-Brown promoted to new leadership role.
Kostas Karanikolas leaves WPP to join Manifest as creative chief
WPP creative Kostas Karanikolas has been hired to lead the PR agency's global creative team.
Three in the running for Scholl global creative account
The foot care brand, which is under new ownership, is seeking a creative partner.
Mindshare global CFO joins You & Mr Jones Media
Dawn Dickie leaves WPP after 27 years and will reunite with former Mindshare CEO Nick Emery.
Unilever shareholder's attack on sustainability messaging 'flawed', experts say
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'.
Wavemaker in the saddle for global Zwift media brief
The agency will consult on a consumer launch strategy before activating.
Are global pitches that consolidate media partners a sign of things to come?
Industry leaders expect more multimarket brands to streamline agency support.
Major media agencies reach united stance over audits
Agency association publishes guidelines for clients auditing media spend, though admits lack of consensus with auditors.
Dolce & Gabbana appoints Havas to global media account
The account covers more than 20 markets, including the UK and US.
Omnicom Media Group splits its EMEA and APAC leadership
Omnicom names Guy Marks as EMEA media chief as Mike Cooper becomes Europe vice-chairman.
Wavemaker wins Audible’s $500m global media account
Global review consolidated media in 10 markets to single agency.
Volodymyr Zelensky: 'Power of creativity greater than a nuclear state stuck in the past’
CANNES LIONS: Ukraine's president and its leading creatives urge adland to help it defeat Russia.
Mindshare rolls out 'human intelligence' targeting tools
The move aims to provide advertisers with more concise and contextual media planning.
Publicis takes largest bite out of Mondelez’s global media business
WPP and VaynerMedia were also handed pieces of the confectionery business.
Agencies on alert as Tesco goes shopping for media account
WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
Havas lands media partnership for IAG airlines
The win includes Spanish airlines Iberia and Vueling.
PHD's APAC strategy head Chris Stephenson promoted to global marketing chief
Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant.
Australia bans use of influencers in government campaigns after 'offensive' posts
Public pressure built up after creators fronting government-funded campaigns were found to have also promoted alcohol brands and diet pills, and made rape jokes and homophobic remarks.
PRWeek and PRCA launch landmark Asia-Pacific study
The PRCA and PRWeek UK are launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.
Cannes Lions slammed for placing Philip Morris on Good Track
Company has its own space and programme of events at festival.
MSL, BCW and LLYC among winners as ad agencies dominate PR Lions
Advertising agencies have dominated the major prizes of the PR Lions, including two Grand Prix awards.
BrewDog CEO: 'I’m sorry for the pain… and PR mistakes that were detrimental to our culture'
James Watt apologised following open letter from former staff.
Advertisers spend $2.6 billion on misinformation websites
For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
Bloomberg on track to break its advertising record
Global advertising and events revenue grew by 73%.
PHD founder David Pattison joins adtech firm Octaive
Pattison joins the ‘conversational’ tech platform as chair.
Jellyfish snares Dentsu Merkle pair for global leadership roles
The pair follow Adam&Eve/DDB’s Tom Roach in joining the agency.
FleishmanHillard names its first global manager of consumer culture
EMEA head of brand and lifestyle, Lauren Winter, has been appointed to the new role of global managing director of consumer culture.
L’Oreal expands Wavemaker's global media remit
Wavemaker now handles L’Oréal in 25 markets, including Australia and New Zealand.
Ogilvy's PR creative lead takes global role at Deliveroo
Deliveroo has appointed Ben Bailey as global director of consumer communications.
Premier League campaign reinforces there is 'No room for racism'
Launch follows ugly scenes in Sofia this week, where players were subjected to racist abuse.
PR professionals urged to combat irresponsible influencers
The UK's Advertising Standards Authority reports that complaints about influencers - failing to disclose commercial links or posting irresponsibly about products - have more than tripled over the past year
'An avalanche that can't be controlled': IOC urged to rethink Olympics protest ban
Other sporting bodies have already removed sanctions relating to protests.
'An avalanche that can't be controlled': IOC urged to rethink Olympics protest ban
Other sporting bodies have already removed sanctions relating to protests.
Influencer engagement rates have plummeted, but it's 'not a bad thing'
Change is result of Instagram's move to hide 'likes' in some markets.
Kia appoints M&C Saatchi Sport & Entertainment to global tennis brief
The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.
Edelman begins strategic hiring, restores staff pay
Richard Edelman says PR is well-placed to bounce back after a spring that was “no fun”.