Western franchises dominate licensing, but when it comes to identity, participation and cultural relevance, anime has the edge.
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APAC ad growth slows to 5.9% but retains global lead: Dentsu
Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.
Guardrails in the age of live commerce: Can tech keep brands safe?
As live commerce accelerates at warp speed, platform frameworks, third‑party tools, and AI systems are struggling to keep pace.
Google expands virtual try-on across key APAC markets
The tool allows users to upload a photo and see how clothes or shoes would realistically look on them before making a purchase.
Made in China has a new meaning—and the world is lapping it up
EXCLUSIVE: Gone are the 'cheap and cheerful' days. Chinese brands now lead on quality and are gaining cultural ground, as evident with the viral success of DJI, Pop Mart, and BYD, per an in-depth Totem 2026 report.
China’s AI super apps redefine e-commerce—and expose how far the rest of the world lags
The closed‑loop, low‑friction AI-powered Chinese super apps are a test bed for agentic commerce, whilst the rest of the world remains tied to a more fragmented open‑web model.
CMO Bernard Cheng exits PepsiCo for Netflix
Exclusive: After more than two decades shaping FMCG branding, he moves to entertainment to become Netflix's senior director of marketing for SEA and Greater China.