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indofood

Asia-Pacific Power List 2025: Axton Salim, Indofood
apac asia asia pacific axton salim cmo indofood marketing power list By Staff Reporters

Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.

PepsiCo's $200 million investment brings Cheetos back to Indonesia
cheetos indofood pepsico snacking By Aulia Masna

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
abbott advertising BBDO carat dentsu creative digitas havas havas london hsbc indofood interpublic ogilvy omnicom phd publicis groupe samsung tbwa uber wpp By Jamie Rossouw

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Asia-Pacific Power List 2022: Axton Salim, Indofood
axton salim cmo indofood power list By Staff Reporters

Salim’s knack for appealing to younger consumers—especially on social media—continues to result in growth for the group’s instant noodle business.

Asia-Pacific Power List 2021: Axton Salim, Indofood
apac asia asia pacific axton salim cmo indofood marketing power list By Staff Reporters

Salim may be part of a family dynasty, but he’s showing himself to be adept at filling those big shoes with clever, relevant and sometimes zany campaigns.

Indofood misses the mark with latest Pop Mie ad

ad nut indofood By Ad Nut

From Indonesia: "My Good Friend" by Leo Burnett and SevenSunday Films

Instant noodles warm up European market for Indofood
global indofood indonesia marketing By Byravee Iyer

The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.

Creative agencies vie for Indomie and Pop Mie noodles
indofood indonesia jakarta By Racheal Lee

JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.

Indofood consolidates media duties at Havas’ Arena
indofood media buying mindshare By Byravee Iyer

JAKARTA - Indonesia’s largest food company, Indofood, moved its global media planning and buying duties to Havas Media Group’s Arena in Indonesia after a competitive pitch process.

Indofood said to be reviewing media account
indofood By Byravee Iyer

JAKARTA - Indofood, a leading food company in Indonesia, is tipped to be conducting a media review.

JWT launches interactive campaign for Pop Mie's new packaging
augmented reality campaign fmcg indofood indonesia online By Jane Leung

Instant noodle brand Pop Mie is relaunching with new, hip packaging to appeal to young people in Indonesia.

Lowe Indonesia scoops Indomie business; JWT nets Pop Mie
indofood indonesia By Asiya Bakht

JAKARTA - Lowe Indonesia has scooped the creative duties of Indonesia's biggest noodle brand Indomie after a three-way pitch that involved JWT and incumbent Matari Advertising. In a related development JWT has won the creative duties for the Pop Mie brand after a four way pitch that involved Saatchi & Saatchi, Lowe and incumbent TNT.

Indofood calls a creative pitch for noodle brands Indomie and Pop Mie
advertising fmcg indofood indonesia By Asiya Bakht

JAKARTA - Indofood, Indonesia's largest food company, is believed to have called a pitch for its two flagship noodle brands Indomie and Pop Mie.

Indofood hands Chitato brand account to JWT in Indonesia
account win creative food indofood By Kenny Lim

JAKARTA - Indofood, Indonesia's largest food company, has appointed JWT to take on creative duties for its Chitato potato chip brand following a competitive multi-agency pitch.

All About... Mobile marketing in rural areas
asia china india indofood marketing vietnam By Asiya Bakht

How can marketers use mobile to reach rural consumers?

Dentsu Strat scoops Indofoods noodle brand Supermi
advertising fmcg indofood indonesia By Asiya Bakht

JAKARTA - Dentsu Strat has won the creative account for Indofoods flagship noodle brand Supermi after a four-way pitch that involved Euro RSCG, Dwi Sapta and incumbent Artek and Partners.