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Unsanitary practices at Abbott's baby formula factory whose shutdown behind mass shortages

abbott

Workers at one of America's largest baby formula plants say the Abbott Laboratories facility is engaging in unsanitary practices.

SeeHer launches first ad to inspire marketers to more accurately represent women in advertising

abbott advertising dei gender equality By Lecia Bushak

The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves

abbott advertising BBDO carat dentsu creative digitas havas havas london hsbc indofood interpublic ogilvy omnicom phd publicis groupe samsung tbwa uber wpp By Jamie Rossouw

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

Nimble, lean and focused: The evolution of planners turned consultants

abbott advertising BBDO Carlsberg google By Jonathan Weinberg

It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.

Leo Burnett wins Abbott China’s infant milk powder account

abbott Leo Burnett By Staff Reporters

This follows a competitive pitch faceoff with Havas in Dec 2017.

User-generated content: Should brands work with online talent?

abbott wfa By Jason Wincuinas

SPIKES ASIA - Steph Bouvard from the World Federation of Advertisers (WFA) moderated a forum panel that looked at how brands can work with user-generated content to create a strong word-of-mouth strategy and build trust.

Marketers awaken to potential of targetting 'silver-dollar' consumers

abbott By Benjamin Li

HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.

UPDATE: TBWA considering options after Ideata’s sour internal management breakup

abbott adidas nivea tbwa visa By Benjamin Li

TAIPEI - Louis Kuo (郭文隆), client service head and partner at Ideata (異言堂廣告), TBWA’s long-term local agency partner in Taipei, has walked out with 14 staff and most of Ideata's MNC clients.

Abbott's new Ensure campaign alerts adults to importance of early heart protection

abbott DDB grey hong kong By Benjamin Li

To enhance the brand’s affinity among its target middle-aged audience, multinational healthcare giant Abbott Laboratories has tasked Grey Hong Kong to create new thematic advertising for its Ensure brand of nutritional supplement.

Abbott challenges Hong Kong parents to reprioritise kids' brain development

abbott campaign DDB Hong Kong By Rhandell Rubio

HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.

NowTV interactive quiz show ATM becomes talk of the town

abbott digital media mindshare By Benjamin Li

HONG KONG - NowTV channel 101 has launched an interactive quiz TV show titled 'ATM', hosted by Hong Kong Cantonpop rap duo FAMA, Icy Wong and Key Man.

Abbott appoints Interpublic's M-Lab for Premilac creative

abbott advertising china fmcg ipg By David Blecken

SHANGHAI - Abbott Nutrition is believed to have appointed M-Lab, an IPG unit based in Shanghai, to handle creative duties for the launch in China of its Premilac milk brand.

Abbott Nutrition calls pitch for tier-two milk

abbott advertising china fmcg By David Blecken

SHANGHAI - Abbott Nutrition has called a creative pitch ahead of the launch of Premilac, a milk brand aimed at the second-tier market in China.