Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
True
Carlsberg
Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun
alcohol
Carlsberg
kpop
rommel fuentebella
somersby
tomorrow x together txt
yeonjun
Carlsberg hires PR agency for major new global brief
Carlsberg
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
APAC new-biz spotlight: Carlsberg and GM among key moves in subdued landscape
Carlsberg
Activity was down in both creative and media in July-August.
Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune
Carlsberg
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
Nimble, lean and focused: The evolution of planners turned consultants
abbott
advertising
BBDO
Carlsberg
google
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
Carlsberg appoints global media agency to $229 million account
alcohol
Carlsberg
media agencies
media buying
Shortlist comprised Wavemaker Global, iProspect and Zenith.
Carlsberg shortlists three agencies for global media account
Carlsberg
initiative
pitch
review
IPG's Initiative was appointed in 2017, replacing OMD.
How Liverpool FC's successful year extended off the pitch
Carlsberg
liverpool fc
The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more…
HK beer brand Yau recast in a local, friendly light
Carlsberg
rebranding
REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.
Nielsen digs deep for digital consumer insight
Carlsberg
nielsen
research
standard chartered
Accelerating Digital Transformation event offers a grandstand for developments in user experience and future-proofed research technology.
Carlsberg awards global media to Initiative
Carlsberg
initiative
The Interpublic agency replaces OMD starting January 1.
Carlsberg 'hires' beer tasters in Malaysia
Carlsberg
malaysia
marketing
Carlsberg Malaysia received 18,000 job applications in two weeks after it placed a 'job ad' seeking beer tasters, who would 'earn' a paycheck of RM10,000 (US$2,373) for eight hours of 'work' recruiting and engaging consumers. The winners, Wilson Lim and Jeffvinder Sandhu, beat out 350 hopefuls who were asked to submit a photo or video and 25 who made it to an interview stage. You can view video of the contest at the brand's Facebook page, www.facebook.com/CarlsbergMY.
Carlsberg Singapore appoints Goodstuph as lead digital and social media agency
Carlsberg
Following a pitch conducted in December 2014, Social Influence Marketing agency GOODSTUPH has been selected as lead Digital and Social Media Agency for Carlsberg Singapore, beating 2 agencies in the process.
Graham Fewkes joins Carlsberg’s Executive Committee as Head of Global Sales, Marketing and Innovation
Carlsberg
Graham Fewkes, currently Carlsberg Group’s Commercial Vice President in Asia, is to replace Khalil Younes who, after five years as Carlsberg’s Senior Vice President for Global Sales, Marketing and Innovation, has decided to leave Carlsberg.
Aegis Media names new Vizeum China CEO: Terrence Yung
Carlsberg
SHANGHAI - Terrence Yung, recently the vice president of ZenithOptimedia China, joins Vizeum China as CEO. He came on board for the newly created role on 17 February.
GolinHarris appointed to lead Carlsberg Singapore's 2014 brand marketing and communications
Carlsberg
Carlsberg Singapore has retained global communications agencyGolinHarristo leadits corporate and internal communicationsand continued brand marketing efforts in 2014.
Clockenflap music festival enlists A-Vibe to meet aggressive attendance goal
Carlsberg
HONG KONG - Hong Kong's Clockenflap outdoor music and arts festival, slated for later this month, is concentrating on digital marketing—from social media to online ticketing—as it looks to increase attendance by 50 per cent over last year.
Carlsberg's secret party lights up industrial ghetto in Kwun Tong
Carlsberg
1,400 lucky hipsters attended Carlsberg's 'Where's the Party?' secret party at the Osage Gallery in Kwun Tong, with enfant terrible Edison Chen as the party leader. Even Carlsberg Greater China CEO Soren Ravn was in the house for a beatbox performance, along with the likes of 24 Herbs and MC Yan. One lucky winner won flights for four to attend a 3000-strong global party in Sweden on 31 August.
Carlsberg kicks off BPL partnership with digital campaign
Carlsberg
SINGAPORE - Carlsberg Singapore has launched a digital campaign for its newly signed three-year deal to be the official beer of the Barclays Premier League (BPL) through the 2015/16 season.
Carlsberg calls global media review
Carlsberg
GLOBAL - Carlsberg, the Danish brewing giant, has called a review of its global media account, currently held by OMD.
Carlsberg puts friendships to the test in Singapore
Carlsberg
SINGAPORE - Carlsberg has launched 'The Test of Friendship' Facebook application in Singapore as an add-on to its recent global online campaign, 'Carlsberg puts friendship to the test'.
Carlsberg Singapore appoints GolinHarris PR AOR
Carlsberg
SINGAPORE – Carlsberg Singapore has appointed GolinHarris as its PR agency of record to support its brand marketing and communications, following a competitive pitch.
Carlsberg calls global ad pitch
Carlsberg
GLOBAL - Carlsberg is talking to networks about a global advertising brief.
Leo Burnett Hong Kong brings in duo to focus on digital front
Carlsberg
hong kong
Leo Burnett
mrm
Pizza Hut
HONG KONG - Leo Burnett Hong Kong has announced two senior hires to beef up its digital offering: Samson Choi as digital business director and Kennedy Pang as interactive group creative director.
Teh Chui Hoon moves up to managerial role for Carlsberg HK
Carlsberg
HONG KONG - Teh Chui Hoon has been promoted from within the Carlsberg Group to be the new brands marketing director in the territory.
Saatchi & Saatchi Greater China promotes Justin Billingsley to regional CEO
Carlsberg
greater china
GREATER CHINA - Justin Billingsley has been promoted to chairman and regional CEO for Saatchi & Saatchi Greater China, marking the first time China is separated from the Asia-Pacific division to report to the worldwide office directly.
Carlsberg's 'Global relaunch' event
Carlsberg
Carlsberg held its 'Global relaunch' event on 6 April at the ArtScience Museum located at the Marina Bay Sands in Singapore. The beer brand launched its new brand positioning and new tagline 'That calls for a Carlsberg!' to target a younger more dynamic market, speaking to them in their language, inspiring them to do the right thing and live each day to the fullest.
DDB appoints group business director for HK, Guangzhou
advertising
Carlsberg
DDB
hong kong
HONG KONG - DDB Group has hired Alexis Chiu as group business director for Hong Kong and Guangzhou. Chiu joined the agency in mid January and will report to Simone Tam, MD of DDB Hong Kong and Guangzhou.
Carlsberg, Euro RSCG bring luck in the year of the rabbit
Carlsberg
SINGAPORE - Celebrating the imminent year of the rabbit, Euro RSCG and Carlsberg have created a promo spot based around the theme 'Feeling lucky?'.
Euro RSCG appointed AOR for Carlsberg in Singapore
Carlsberg
SINGAPORE - Euro RSCG has been appointed as agency-of-record for Carlsberg in Singapore.
