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Carlsberg

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

alcohol Carlsberg kpop rommel fuentebella somersby tomorrow x together txt yeonjun By Matthew Keegan

Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.

Carlsberg hires PR agency for major new global brief

Carlsberg By John Harrington

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

APAC new-biz spotlight: Carlsberg and GM among key moves in subdued landscape

Carlsberg By Maria Iu

Activity was down in both creative and media in July-August.

Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune

Carlsberg By Raahil Chopra

The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...

Nimble, lean and focused: The evolution of planners turned consultants

abbott advertising BBDO Carlsberg google By Jonathan Weinberg

It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.

Carlsberg appoints global media agency to $229 million account

alcohol Carlsberg media agencies media buying By Shauna Lewis

Shortlist comprised Wavemaker Global, iProspect and Zenith.

Carlsberg shortlists three agencies for global media account

Carlsberg initiative pitch review By Shauna Lewis

IPG's Initiative was appointed in 2017, replacing OMD.

Fold7 wins back Carlsberg global creative account

alcohol Carlsberg By Ida Axling

The agency has worked with Carlsberg for more than 10 years.

How Liverpool FC's successful year extended off the pitch

Carlsberg liverpool fc By Raahil Chopra

The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more…

Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan

Carlsberg netflix spotify By Raahil Chopra

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

Jubilant Liverpool fans in Malaysia can 'adopt a keg' of Carlsberg

Carlsberg liverpool malaysia By Ad Nut

Those taking up the offer get smartphone certificates that they can trade for 100 future beers, helping bars weather the pandemic slowdown.

HK beer brand Yau recast in a local, friendly light

Carlsberg rebranding By Staff Reporters

REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.

Sliding doors: All aboard Carlsberg's CNY elevator

Carlsberg grey hong kong By Ad Nut

AD NUT NIBBLE: Lift riders see a series of CNY celebrations in this mainland ad by Grey Hong Kong and director Andrew Lang of Sweetshop.

Carlsberg commercial chief: 'Asia is not following, it's leading'

alcohol beer Carlsberg By Olivia Parker

In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.