Maria Iu

In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.

From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.

Activity was down in both creative and media in July-August.

India's Wondrlab and LS Digital among top APAC performers.

Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.

Campaign rounds up the top-performing agencies and overall creative new-business activity in January-June.

Fewer than 40 media accounts changed hands, although there were some major reviews.

Agency won Sam’s Club, among other accounts.

Publicis Collective and IPG Health both entered rankings for first time in 2023.

Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.

Spend went up by more than 6%, led by growth in digital, new report shows.

US shop is also first media indie to exceed $100m in billings.

Top spots in media and creative remain unchanged in March-April.

As the 2023 Cannes Lions International Festival of Creativity approaches, Campaign looks at which agencies have performed strongly in the past five years.

Billings in the region went up 19% from a year earlier.

W&K had 14 wins and almost $300m in estimated billings in January-February – the highest of any creative or media agency.

Top-placed OMD registered 37 wins in January-February media table.

WPP and Havas were top buyers last year.

Despite an overall drop in the region’s new business, Omnicom generated $100 million more in billings compared with previous month.

Sister shop Leo Burnett ends year in second place in creative table.

Publicis Media kept top spot in media, however.

Q4 GLOBAL FORECAST: Cinema was one of the hardest-hit media channels during the height of the pandemic. Is it poised for a return to glory, or will the changes wrought by Covid be permanent?

CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.

Brand wants 'digital creative expertise'.