Campaign Asia

Global media spend surpassed $400bn in 2022

Spend went up by more than 6%, led by growth in digital, new report shows.

H1 2023 new-biz review: Creative landscape holds steady

Campaign rounds up the top-performing agencies and overall creative new-business activity in January-June.

Pret a Manger calls global creative review

Brand wants 'digital creative expertise'.

Building brand reputation and fostering innovation in the energy sector: Campaign's Global Forecast Q1 2024 – Part two

In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.

Campaign Global Forecast Q1 2024—Part one

From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.

APAC new-biz spotlight: Carlsberg and GM among key moves in subdued landscape

Activity was down in both creative and media in July-August.

Global indie agency rankings: W&K and PMG top tables

India's Wondrlab and LS Digital among top APAC performers.

Is the rise of the influencer over or just beginning? Campaign's Global Forecast for Q4 2023 explores

Do marketers increasingly value influencers, and in what sectors will their usage thrive? Campaign's Q4 Global Forecast examines the influencer marketing landscape in Asia-Pacific, the UK, and the US.

Asia-Pacific new-biz spotlight: Media activity plunges in May-June

Fewer than 40 media accounts changed hands, although there were some major reviews.

Global indie agency rankings: Horizon Media takes top spot

Agency won Sam’s Club, among other accounts.

Global agency rankings: Two new entries following Pfizer result

Publicis Collective and IPG Health both entered rankings for first time in 2023.

Global indie agency rankings: W&K is most active shop at start of 2023

W&K had 14 wins and almost $300m in estimated billings in January-February – the highest of any creative or media agency.

Global agency rankings: Three media shops exceed $1 billion in billings

Top-placed OMD registered 37 wins in January-February media table.

M&A in 2022: activity at three-year high as ad groups returned to buying fold

WPP and Havas were top buyers last year.

Asia-Pacific new-biz spotlight: Omnicom bounces back in December

Despite an overall drop in the region’s new business, Omnicom generated $100 million more in billings compared with previous month.

Global agency rankings: Publicis takes top three spots in media league

Sister shop Leo Burnett ends year in second place in creative table.

Global agency rankings: Starcom, Carat and Mindshare on ascent

Publicis Media kept top spot in media, however.

Campaign global forecast Q3 2023: Creative pitch marketplace across sectors

Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.