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Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG
advertisers of the month nissin oreo samsung yougov By Staff Reporters

Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.

Oreo urges Chinese consumers to ‘stay playful’
china Leo Burnett oreo Publicis By Staff Reporters

In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.

Oreo claims the hamburger menu as its own
mondelez oreo By Eric Berger

The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.

Inside Super Mario’s partnership with Oreo
oreo By Eric Berger

The campaign team saw “strong parallels” between what both brands offer to their fans.

Oreo uses actor Farhan Akhtar's AI voice when words fail
mondelez oreo By Campaign India Team

Watch the film conceptualised by Leo Burnett India here

January 2023 advertiser of the month: Oreo X Blackpink
brandindex fmcg oreo By Samuel Tan

Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.

Batman helps reveal the dark side of Oreos
oreo By Ad Nut

Saatchi & Saatchi campaign puts a dark twist on Oreo's latest collaboration with The Batman movie.

Mondelez believes snack-at-home habits are here to stay
china financials india mondelez oreo revenue By Matthew Miller

While reporting strong Q2 results, the maker of Oreo and Toblerone said at-home consumption remains strong while mobility—critical for its retail sales and categories such as candy and gum—picks up.

Mayoreo? Oreo and Heinz 'intrigued' by the idea
mondelez oreo By Diana Bradley

The brands have responded to a photo of a fake condiment circulating on social media.

Oreo transmutes red-velvet variety into a CNY treat
fcb mondelez oreo By Ad Nut

Mondelez chooses an auspicious time to introduce its red product in Southeast Asia, with a cute spot by FCB Jakarta.

You can't stay mad if your mouth is stuffed with Mini Oreos
fcb mondelez oreo By Ad Nut

That's just science, as this fun ad by FCB Jakarta proves.

How Mondelez and Silverpush snared Spider-Man fans for Oreo
mondelez oreo By Staff Reporters

CASE STUDY: Contextual targeting of people watching any kind of Spider-Man content achieved an impressive sales increase in a Southeast Asia campaign.

BlueFocus Digital: transform creativity into business reality
digital marketing gaming marketing oreo video By Staff Writer

BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.

China's top 100 brands for 2018
Chanel china oreo By Jenny Chan 陳詠欣

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

How Kraft Heinz will sell its new biscuit brand on Tmall only
mondelez oreo By Soon Chen Kang 江欣珍

The Jif Jaf brand is launched exclusively on Tmall for its debut in China.

Clawing for attention: Sampling machines tempt Singaporeans
Carlsberg oreo singapore By Ad Nut

The curious case of Singapore's affinity for big boxes that give stuff away.

Mondelez launches content deal with Buzzfeed within new marketing model
buzzfeed mondelez oreo By Omar Oakes

Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".

Anthony Ho takes on APAC brand-equity role for Oreo at Mondelez
oreo By Gabey Goh

SHANGHAI - Anthony Ho has taken on the role of associate director, biscuits equity, Oreo, Asia Pacific at Mondelez International, effective immediately.

'Clients can tell when a solid team walks in': MediaWorks 2015
mediaworks mondelez oreo By Nikki Wicks

HANOI - The 10th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "exceptional" pitches for the global confectionary giant Mondelez.

MediaWorksX kicks off with tough brief for Mini Oreo
media mediaworks oreo By Nikki Wicks

HANOI - The 2015 edition of MediaWorks, the four-day training event for young media talents, has kicked off in Vietnam with a challenging brief from global confectionary giant Mondelez International.

The next big 'Thin': Oreo seeks appetite beyond kids and moms
china oreo By Jenny Chan 陳詠欣

SHANGHAI - When both consumer research and net revenue showed that Chinese customers considered the Oreo brand to be kid stuff, Mondelez and its roster of agencies set out to do to the cookie like what Apple did to the smartphone: boost its appeal by making it sleeker.

CASE STUDY: How Oreo turned animated emoji into sales growth
case study oreo wechat By Benjamin Li

CHINA - With Carat China and WeChat, Oreo let people create and share Oreo emoji—animated digital images of themselves and loved ones—sparking a significant sales increase.

Mondelēz wants to enrich rituals with Moms
oreo By Byravee Iyer

SINGAPORE - It wouldn’t be Mother’s Day without food companies making family-themed noise about it. And so Mondelēz International launched some fresh Oreo work across Southeast Asia to recognise the unifying role mothers play.

Master Kong awards Publicis Shanghai creative account for biscuits and cakes
oreo By Benjamin Li

TIANJIN – Maurice Hung, marketing VP of Master Kong China, has confirmed with Campaign Asia-Pacific that the brand has chosen Publicis Shanghai as its creative agency for its biscuit and cake business.

CASE STUDY: How Oreo redefined its image online in Thailand
oreo By Racheal Lee

Mondelez International launched a digital campaign for Oreo, entitled “Oreo Cream Nan Puk”, to redefine the image of the cookie online.

Draftfcb China boosts creative unit with Cannes winning Alvin Lim
hsbc mondelez ogilvy oreo shanghai By Benjamin Li

SHANGHAI - Draftfcb China has hired Singaporean creative talent Alvin Lim as group creative director to work on the Mondeléz creative team and boost integrated marketing communications work for Oreo.

CASE STUDY: Oreo integrates on and offline tools for Ice Cream Orange
oreo thailand By Staff Reporters

Oreo worked with mInteraction/MediaCom to build an interaction and consumer togetherness campaign for the launch of a new product, Oreo Ice Cream Orange, in Thailand.

OPINION: Forget 'new media'. It’s 'now media'
advertising oreo super bowl By RamKrishna Raja

What do Oreo's successful Super Bowl Twitpic and a Furby craze in Thailand have in common? Both are example of the power of 'now media', according to RamKrishna Raja, digital managing director at IPG Mediabrands.

wwwins Isobar bags Oreo digital business
carat china digital oreo shanghai By Benjamin Li

SHANGHAI - Digital marketing agency wwwins Isobar has been appointed by Mondelēz (trading as Kraft Foods China) as agency of record for the Oreo brand in China.

Ethan Tsao returns to DraftFCB Shanghai as integrated creative director
nivea oreo By Benjamin Li

SHANGHAI - Taiwanese creative talent Ethan Tsao has been appointed integrated creative director at DraftFCB Shanghai, with the goal of further elevating the agency's digital and integrated focus.

Oreo | Yao Ming Campaign | Greater China
campaign china fmcg hong kong oreo shanghai campaign china fmcg hong kong oreo shanghai

Kraft's flagship cookie brand Oreo's latest campaign for China and Hong Kong features basketball legend Yao Ming to promote the 'Twist, Lick and Dunk' rituals of eating an Oreo.

Oreo | Yao Ming Campaign | Greater China
campaign china fmcg hong kong oreo shanghai campaign china fmcg hong kong oreo shanghai

Kraft's flagship cookie brand Oreo's latest campaign for China and Hong Kong features basketball legend Yao Ming to promote the 'Twist, Lick and Dunk' rituals of eating an Oreo.

Kraft's Asia-Pacific VP Shawn Warren shares his recipe for success
interview" oreo By David Tiltman

SINGAPORE - Fifteen years after starting out Kraft's Asia-Pacific vice president, Shawn Warren (pictured), proves to Media that his passion for promoting food shows no signs of abating.