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brandindex

Central tops Thailand’s ad awareness growth, Milo and Adidas follow

brandindex

YouGov finds strong lifts driven by holiday retail, sports sponsorship and experiential campaigns.

Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen

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These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.

October advertiser of the month: 7-Eleven

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Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

September APAC advertiser of the month: Apple

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Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.

June APAC advertiser of the month: Lazada

apac advertiser of the month brandindex lazada yougov

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

May APAC advertiser of the month: AEON

apac advertiser of the month brandindex yougov

Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.

April APAC advertiser of the month: Brand's Thailand

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The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.

January APAC advertiser of the month: Pocky

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Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.

December APAC advertiser of the month: MTR Corporation

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MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.

November APAC advertiser of the month: Lay's

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YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.

September 2023 APAC advertiser of the month: Supercheap Auto

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Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.

May 2023 APAC advertiser of the month: Vegemite

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The smell of the iconic Australian pantry staple turning 100 has registered the biggest spike in advertising awareness in the country in May.

April 2023 APAC advertiser of the month: Foodpanda

advertiser of the month brandindex yougov

Data from YouGov BrandIndex shows that Foodpanda's ad awareness shot up in Hong Kong in April, coinciding with its new O2O concept store in the market.

March 2023 APAC advertiser of the month: GrabBike

advertiser of the month brandindex yougov

Data from YouGov BrandIndex shows that GrabBike's discount promo campaigns revved up the fastest acceleration in ad awareness in Indonesia in March

February 2023 APAC advertiser of the month: Samsung

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Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.

January 2023 advertiser of the month: Oreo X Blackpink

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Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.

November 2022 APAC advertiser of the month: Tepthai

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Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.

October 2022 APAC advertiser of the month: Downy

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Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.

September 2022 APAC advertiser of the month: Apple

advertiser of the month apple brandindex yougov

Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September in Hong Kong & Singapore.