Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.
advertiser of the month
Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
April APAC advertiser of the month: Brand's Thailand
The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.
March APAC advertiser of the month: Pocari Sweat
Pocari Sweat's messaging during Ramadan with the #IonTahanBocor campaign in Indonesia not only engaged consumers but also primed the brand for an advertising awareness boost.
January APAC advertiser of the month: Pocky
Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.
December APAC advertiser of the month: MTR Corporation
MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.
November APAC advertiser of the month: Lay's
YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.
September 2023 APAC advertiser of the month: Supercheap Auto
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
July 2023 APAC advertiser of the month: Amazon Prime
The paid subscription service of online retail giant Amazon registered the biggest spike in advertising awareness in Singapore in July.
May 2023 APAC advertiser of the month: Vegemite
The smell of the iconic Australian pantry staple turning 100 has registered the biggest spike in advertising awareness in the country in May.
April 2023 APAC advertiser of the month: Foodpanda
Data from YouGov BrandIndex shows that Foodpanda's ad awareness shot up in Hong Kong in April, coinciding with its new O2O concept store in the market.
March 2023 APAC advertiser of the month: GrabBike
Data from YouGov BrandIndex shows that GrabBike's discount promo campaigns revved up the fastest acceleration in ad awareness in Indonesia in March
February 2023 APAC advertiser of the month: Samsung
Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.
December 2022 Australia advertiser of the month: Uber
Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.
November 2022 APAC advertiser of the month: Tepthai
Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.
October 2022 APAC advertiser of the month: Downy
Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.
September 2022 APAC advertiser of the month: Apple
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September in Hong Kong & Singapore.