A cautionary tale about e-waste… from a company that’s simultaneously challenging the very law funding its disposal in India.
True
samsung
Top 10 electronics brands in Southeast Asia 2025
pureprofile
samsung
top 10
top 10 electronics brands
top 50 brands
top50brands
Samsung is still king of Southeast Asia’s electronics scene in 2025, leading with a rising brand score and solid footing in Indonesia, Thailand and the Philippines.
Samsung embarks on global CRM review
pitch review
rga
samsung
RGA previously held some of Samsung’s global CRM account, but it is understood that the agency has not worked with the brand in this capacity for over a year.
Vietnam's top brands 2025
adidas
campaign 360 2025
campaign360
pureprofile
samsung
top 50 brands
top50brands
vietnam airlines
Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.
Indonesia's top 50 brands 2025
campaign 360 2025
campaign360
honda
pureprofile
samsung
top 50 brands
top50brands
traveloka
See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.
The Philippines' top 50 brands 2025
campaign 360 2025
campaign360
gcash
pureprofile
samsung
shopee
top 50 brands
top50brands
Electronics, digital wallets, tech, and ecommerce giants—discover which brands topped Filipino consumers’ preferences in our latest research with Pureprofile.
Thailand's Top 50 brands 2025
adidas
campaign360
lazada
pureprofile
samsung
top 50 brands
top50brands
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
Samsung rescues runaway bills in delightfuly odd campaign
BBDO
BBDO Bangkok
samsung
thailand
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.
Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG
advertisers of the month
nissin
oreo
samsung
yougov
Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.
Samsung says there’s an AI companion for every scenario
ai
bbh singapore
galaxy s25
samsung
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.
Top 10 electronics brands in Southeast Asia
milieu
samsung
top 10 electronics brands
top 50 brands
Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The gift of love: A Dashain story by Samsung
samsung
This festive season, Samsung Nepal finds love in the little things (and appliances).
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
disney
samsung
volkswagen
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
September APAC advertiser of the month: Apple
apac advertiser of the month
apple
brandindex
samsung
yougov
Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.
Samsung spot spotlights how Galaxy AI can assist health and fitness
samsung
The campaign was created by Bartle Bogle Hegarty Singapore.
‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
cmo
samsung
sports marketing
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign.
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
samsung
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
gen z
samsung
sports marketing
starcom
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
