Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
True
volkswagen
Skoda’s Elroq takes cues from nature’s cleverest critters
fcb london
skoda
the work
volkswagen
Volkswagen China CMO deported from China for drug use
automotive
china
cmo
volkswagen
Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
disney
samsung
volkswagen
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
Volkswagen extends global creative contract with DDB
creative aor
volkswagen
The automaker has unified its Volkswagen brand with Omnicom after handing its media business to PHD in June.
Omnicom poised to retain Volkswagen Group media account after global pitch
omnicom
volkswagen
volkswagen group
Omnicom Media Group expected to create new operating model for client.
Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising
dentsu creative
interpublic
mindshare
omnicom
publicis groupe
spotify
starcom
volkswagen
Volkswagen and Mercedes-Benz among flurry of reappointments.
Volkswagen unveils device to avoid kangaroo collisions in Australia
australia
automotive
DDB
volkswagen
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
Global new business spotlight: Publicis dominates with four major wins
advertising
carat
creative
Dentsu
digitas
essencemediacom
google
group
groupe
havas
interpublic
iprospect
leo
london
media
mindshare
mother
OMD
omnicom
Publicis
starcom
uk
vml
volkswagen
wavemaker
wpp
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
PHD China retains SAIC Volkswagen account
china
creative
media
phd
volkswagen
Continuing its partnership since 2020, the agency's role encompasses media strategy and buying for the Volkswagen and Audi brands.
Volkswagen global CMO to depart
cmo
volkswagen
Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.
Volkswagen India brand director lauds positioning over volume
DDB
volkswagen
Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.
Volkswagen Group media review back on the road after nine-month hiatus
volkswagen
Review spans group brands including VW, Audi, Skoda and Seat.
Volkswagen Virtus aims to rekindle the thrill of driving
DDB
phd
volkswagen
Watch the film conceptualised by DDB Mudra Group and PHD Media here.
Terror at the wheel: Volkswagen stokes driving fears in Australia campaign
australia
DDB
volkswagen
DDB Sydney mimics horror-movie posters to spotlight the VW Tiguan's anxiety-reducing features.
Joke’s on you: The best April Fool’s gags from brands
volkswagen
An app for pets to communicate their favourite foods and a chocolate-beef burger. What have we come to?
VW accidentally upstages own rebrand with premature press release
volkswagen
Someone at the automotive brand hit “publish” a month too soon.
PHD steers in SAIC Volkswagen media account
phd
skoda
volkswagen
Three-year deal consolidates both Volkswagen and Skoda brands from the joint venture under PHD, adding to its VW global business.
VW creates tiny dealership to promote small SUV range
DDB
volkswagen
DDB Sydney enlisted Yippee Ki Yay to build a detailed miniature dealership in order to draw attention to an AR tool for exploring Volkswagen's T-Roc and T-Cross models.
EMA winners: Best Launch
event marketing awards
volkswagen
Participants were treated to a show that produced a make-belief exploration that took them to 'space'.
Brands urge India's women to live for themselves
international womens day
volkswagen
A collection of work from India tied to International Women's Day.
Cheil Greater China gears up for Volkswagen
cheil
volkswagen
Beijing-led team was named one of VW's three global ‘powerhouse’ agency holding companies.
Volkswagen consolidates global creative
cheil
omnicom
volkswagen
wpp
Cheil wins China business while Omnicom brief is believed to include India & Australia alongside Europe and South America, while WPP takes North America.
A tale of two 'ute-vertising' ads
ad nut
DDB
volkswagen
Volkswagen and Ford vie for attention with new ads for their off-road utility vehicles. Prepare for dust clouds.
Omnicom Media Group and PHD launch VW-dedicated global data unit
omg
omnicom
phd
volkswagen
The teams will be based in four regional hubs: in London, New York, Singapore and Miami.
DDB Sydney declares that all vans are just big boxes
australia
DDB
volkswagen
Volkswagen Crafter gets the basic approach.
Innovation centres take root in Asia
accenture
shiseido
unilever
volkswagen
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'
volkswagen
Brand has 'too many' agencies, and seeks to set up a series of regional 'powerhouses', according to CMO Jochen Sengpiehl.
In pictures: Volkswagen Arteon launch in Singapore
singapore
volkswagen
Edible art and keepsake paintings generate social media buzz.
What personalised events mean in China
adidas
china
experiential marketing
volkswagen
To engage attendees, every live experience must be unique
New Volkswagen Golf VR campaign goes back to the future
ad nut
volkswagen
Ad Nut casts a discerning eye over the latest TVC and 360 video from VW Golf, which promise to 'make the future real'.
Tribal Worldwide wins AOR appointment for Volkswagen in Singapore
DDB
singapore
volkswagen
Two-year appointment includes strategy, ATL, retail marketing, digital, social, mobile and CRM.
How VW overtook Toyota in sales despite emissions scandal
marketing
volkswagen
While the emissions scandal essentially set VW sales back a year in 2015, its swift brand restructure and strength in China helped it overtake Toyota in 2016.
Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency
china
media
volkswagen
As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.
PHD takes Volkswagen's US$2.8 billion global media account
media
phd
volkswagen
PHD has triumphed in the race to win Volkswagen Group's estimated US$2.8 billion global media planning and buying account.
Is playing by the book enough to save Volkswagen's reputation?
volkswagen
Volkswagen's reputation is in tatters after it apparently used technology to avoid compliance with US emission regulations. Laura O'Connell of Instinctif Partners suggests how the car maker can slowly repair the damage.
MediaCom extends global partnership with Volkswagen Group to 2016
volkswagen
MediaCom Worldwide has extended its 16 year relationship with the Volkswagen Group for a further three years.
Tribal Worldwide Malaysia retains Volkswagen digital business
volkswagen
Tribal Worldwide Malaysia has won the recent 4-way pitch for Volkswagen Malaysia’s digital advertising business – remaining the incumbent digital agency since the Volkswagen Group Malaysia itself was established in 2006.
Infiniti lures Volkswagen’s Melissa Bell to lead global marketing
nissan
volkswagen
GLOBAL - Infiniti, Nissan’s luxury car brand, has appointed Volkswagen’s regional marketing director for ASEAN, Melissa Bell, to lead its global brand marketing.
TSLA wins Volkswagen account in Singapore
the secret little agency
tsla
volkswagen
SINGAPORE - Volkswagen Group Singapore has appointed The Secret Little Agency as its lead creative agency in Singapore after a three-month pitch involving several competitors.
Saatchi & Saatchi snatches 'sizable' Volkswagen business from DDB Guoan in China
china
volkswagen
BEIJING - Volkswagen Group Import Company Limited (VGIC) has chosen Saatchi & Saatchi as its agency-of-record for four imported vehicles, reducing the account of incumbent DDB Guoan.
Volkswagen names agency for its return to The Philippines
volkswagen
MANILA - Auto brand Volkswagen is returning to the Philippines and has handed its creative duties to Harrison Communications for its re-entry into the highly competitive market.
Timothy Paradise promoted to lead creative for Tribal Worldwide Beijing
volkswagen
BEIJING - DDB China has relocated Timothy Paradise, who has worked for DDB in Chicago and most recently in Korea, to China as creative director to lead Tribal Worldwide Beijing’s creative team.
China's digital drivers: VW’s quest for precision
china
digital
volkswagen
PROMOTIONAL FEATURE: As managing director of the Volkswagen brand at VW Group Import, PAUL HU is keen to put online at the centre of marketing, but demands tangible results
Andreas von Loeper joins DDB Guoan for Volkswagen Group Import Company account
china
DDB
volkswagen
BEIJING - DDB Guoan has appointed Andreas von Loeper as Vice President and Business Director for Volkswagen Group’s Import Company (VGIC), DDB Guoan Beijing’s largest integrated client business.
Roger Zhu joins DDB China Group as vice president
china
DDB
shanghai
volkswagen
SHANGHAI - DDB China Group has appointed Roger Zhu as Vice-President for Team Shanghai Volkswagen, one of DDB Group Shanghai’s largest clients and a multi-discipline business.
Volkswagen rings the changes in top China management
china
volkswagen
CHINA - Volkswagen Group China has undergone a major change in its top management structure, with Ricky Tay and Helen Wu taking up new marketing leadership roles at Volkswagen Group Import Company China (VGIC) and Volkswagen Group (VWG), respectively.
Super Bowl ad popularity: Budweiser, Volkswagen, Mercedes come out on top
ads
budweiser
super bowl
volkswagen
GLOBAL - A Budweiser ad reigned supreme once again at this year's US Super Bowl, followed by ads from Volkswagen and Mercedes-Benz.
Volkswagen Hong Kong invites fan input in 'Beetle in your style' campaign
hong kong
volkswagen
Volkswagen Hong Kong held a 'Beetle in your style' body design competition following the launch of its new Beetle 1.2 model in August. More than 1500 entries were received, and three finalists have been chosen following public voting. The three winners, including a pair of newlywed couples, were invited to an award ceremony on 30 November, together with their DIY Beetles, which they were given to drive free for one month.
Leo Burnett launches ‘Clever together’ social media co-creation platform for Skoda China
china
Leo Burnett
skoda
social media
volkswagen
SHANGHAI - Leo Burnett China has launched a social media campaign, 'Clever together', for car brand Skoda, which invites Chinese consumers to provide inspiration that improve life inside and outside of the car.