Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
True
volkswagen
Skoda’s Elroq takes cues from nature’s cleverest critters
fcb london
skoda
the work
volkswagen
Volkswagen China CMO deported from China for drug use
automotive
china
cmo
volkswagen
Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
disney
samsung
volkswagen
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
Volkswagen extends global creative contract with DDB
creative aor
volkswagen
The automaker has unified its Volkswagen brand with Omnicom after handing its media business to PHD in June.
Omnicom poised to retain Volkswagen Group media account after global pitch
omnicom
volkswagen
volkswagen group
Omnicom Media Group expected to create new operating model for client.
Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising
dentsu creative
interpublic
mindshare
omnicom
publicis groupe
spotify
starcom
volkswagen
Volkswagen and Mercedes-Benz among flurry of reappointments.
Volkswagen unveils device to avoid kangaroo collisions in Australia
australia
automotive
DDB
volkswagen
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
Global new business spotlight: Publicis dominates with four major wins
advertising
carat
creative
Dentsu
digitas
essencemediacom
google
group
groupe
havas
interpublic
iprospect
leo
london
media
mindshare
mother
OMD
omnicom
Publicis
starcom
uk
vml
volkswagen
wavemaker
wpp
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
PHD China retains SAIC Volkswagen account
china
creative
media
phd
volkswagen
Continuing its partnership since 2020, the agency's role encompasses media strategy and buying for the Volkswagen and Audi brands.
Volkswagen global CMO to depart
cmo
volkswagen
Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.
Volkswagen India brand director lauds positioning over volume
DDB
volkswagen
Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.
Volkswagen Group media review back on the road after nine-month hiatus
volkswagen
Review spans group brands including VW, Audi, Skoda and Seat.
Volkswagen Virtus aims to rekindle the thrill of driving
DDB
phd
volkswagen
Watch the film conceptualised by DDB Mudra Group and PHD Media here.
Terror at the wheel: Volkswagen stokes driving fears in Australia campaign
australia
DDB
volkswagen
DDB Sydney mimics horror-movie posters to spotlight the VW Tiguan's anxiety-reducing features.
Joke’s on you: The best April Fool’s gags from brands
volkswagen
An app for pets to communicate their favourite foods and a chocolate-beef burger. What have we come to?
VW accidentally upstages own rebrand with premature press release
volkswagen
Someone at the automotive brand hit “publish” a month too soon.
PHD steers in SAIC Volkswagen media account
phd
skoda
volkswagen
Three-year deal consolidates both Volkswagen and Skoda brands from the joint venture under PHD, adding to its VW global business.
VW creates tiny dealership to promote small SUV range
DDB
volkswagen
DDB Sydney enlisted Yippee Ki Yay to build a detailed miniature dealership in order to draw attention to an AR tool for exploring Volkswagen's T-Roc and T-Cross models.
EMA winners: Best Launch
event marketing awards
volkswagen
Participants were treated to a show that produced a make-belief exploration that took them to 'space'.
Brands urge India's women to live for themselves
international womens day
volkswagen
A collection of work from India tied to International Women's Day.