Raahil's blog: Thank you Campaign India!
As I bid adieu to Campaign India, here’s a heartfelt message to our readers to describe my time at the publication.
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How a creative chief of staff helped DDB bag ‘network of the year’ at Cannes Lions in 2023
DDB’s creative chief of staff, Susie Walker, sits down with Campaign for a wide-ranging interview on her role at the agency, her 10-year work experience at Cannes Lions, and the importance of being interesting and interested.
Natural for workforce to be overwhelmed by 'Gen AI': Canva's Natalie Schwartz
The global head of brand marketing speaks with Campaign India on the sidelines of 'Global CreAItivity Survey'.
Don’t want to be seen as villains when it comes to environment-friendly conversations: Amit Gheji, Gulf Oil Lubricants
The brand's head of marketing chats with Campaign India around brand associations, how the company has evolved in the last seven years, and more...
Life has to change: Piyush Pandey
As Ogilvy India sees a new leadership in place, we catch up with Devika Seth Bulchandani and Piyush Pandey
Cars remain a status symbol for young India: Maruti Suzuki marketing lead
Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.
Cannes Lions 2023: Whether advertising is a stunt or not, it has to be noticed
Eli Lily, Fernando Machado and Mark Kirkham discussed the role of marketers on day one of the Cannes Lions International Festival of Creativity.
Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism
CNN International Commercial's VP for Digital Business Operations shares with Campaign how the group is using tech to bridge the gap between trust and digital advancements in India and beyond.
All three agencies will see changes, but not drastic ones: Aditya Kanthy
We caught up with the CEO of the newly announced Omnicom Advertising Services to understand why this entity has been formed, the future of BBDO, DDB Mudra and TBWA\, whether this system will be used globally in other markets, and more...
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
Volkswagen India brand director lauds positioning over volume
Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.
We've grown 300% in the last five years and have the same target for the next five: Jack Swayne
We caught up with the global CEO of mSix&Partners during his ongoing visit to India
We are not competing with creative agencies: Ajay Gupte, Wavemaker
The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...
Dept launches design vertical in India
In an exclusive chat, Campaign India catches up with Franklin Schamhart, global head of the unit, to learn more about the offering.
Havas Group launches Havas People in India
Campaign India's managing editor Raahil Chopra, caught up with Rupert Grose, global CEO, Havas People, and Arindam Sengupta, managing director, Havas People India, to learn more about the offering.
When brands give us the freedom of creativity, it's heaven: The Quick Style
We caught up with the 10-member dance crew during their visit to India.
Cannes Lions 2023: ‘Focus on purpose even though it has lost sexiness’
Unilever’s Conny Braams and Alessandro Manfredi discuss how brands can grow in the ‘ever-changing’ landscape
Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1
F1’s director for media rights and content creation discusses why the sport doesn’t have a broadcaster in India, the launch of F1 TV, Drive to Survive, and more.
'It is important for all sports teams to operate like brands': Valencia CF's Peter Draper
Iris Worldwide's Grant Hunter and Ross Henderson were joined by Valencia CF's Peter Draper to discuss how 'the game has changed'
'Technology is not the only part of the creative': Isobar
The company's chief experience officer showcased work and offered three tips to those in digital advertising.
'We are super connected but socially impoverished': BBDO's Andy Wilson
Andy Wilson of BBDO and Nicole McMillan of Wrigley took the stage on day two of Spikes Asia 2016.
OMG aims to add a major FMCG client to the roster in India
Omnicom Media Group APAC CEO Tony Harradine discusses India, work-life balance, talent, AI and more.
Dept enters India by acquiring Tekno Point
Campaign catches up with Dept's Dimi Albers and Vishnu Mohan, along with Himanshu Mody from Tekno Point, to learn more about the acquisition
Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.
Don’t see any major slowdown hampering the industry: Yannick Bolloré
Vivendi's chairperson explains why the Havas Group could see a slower Q3 compared to previous quarters this year, why consumers won't listen to Jeff Bezos and buy refrigerators, Twitter's acquisition, and more.
No reason to pull Pierce Brosnan ads: Pan Bahar CEO
Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.
India hasn’t utilised ecommerce to the extent we could: Salesforce CEO
Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai
Havas Media global CEO on helping clients understand the impact of their investments
Peter Mears, global chief executive officer, of Havas Media Group, was in India earlier this month to discuss a variety of topics which included how important the market is for the network globally, predictions for 2023, and the metaverse among others.
'Make every interaction matter': Havas' Jason Jercinovic
The global head of marketing innovation spoke about how 'cognitive' can help brands.
Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024
Sales and marketing VP Santosh Iyer explains why it's making television-like spending on Instagram and much more in a wide-ranging interview.
Need to make social media a safer space: Bollywood's Athiya Shetty
The actor chats with Campaign India on her investment with Stage3, trolls on social media, brand endorsements and more…
Brands need to support athletes: Dalima Chhibber
At Campaign India's Women Leading Change event, Chhibber spoke of overcoming stereotypes in pursuing a football career, why brands must support athletes, and more.
We have to fix how we get paid for creativity: Susan Credle
We caught up with FCB's global chair and global CCO, Susan Credle and Tina Allan, global partner, head of data science, FCB, during their recent visit to India
Have to acknowledge the fact that people don't stay in agencies forever: VMLY&R India's new CEO
Pooja Jauhari has a chat with Campaign about working with WPP, her new role, talent, and much more...
Audi's India marketing chief on the 'cluttered' brand ambassador space and more
Gaurav Sinha discusses their ‘Friends of Audi’ strategy, a different approach to influencer marketing, sales numbers and digital spend.
Footballer Shaun Wright-Phillips on social media hate and brand endorsements
The former midfielder who played for England, Chelsea and Manchester City among others, spoke with Campaign India on the sidelines of an event organised by DreamSetGo.
How has the freedom of running an agency impacted you?
Campaign India catches up with agency heads who have previously worked with a network, to ask them about the change they saw in themselves after launching their ventures
Building a broader creative canvas for the ‘Black Sheep’ network
Scale with specialisation, without jeopardising agency DNA, is the approach for Neil Munn, global CEO of BBH.
Moving the customer back from social media to the club’s channels is a challenge: Arsenal's Juliet Slot
The chief commercial officer of Arsenal FC explains how the football marketing world is evolving, the role of marketing and commercial teams in transfers and recruitment, and more.
Cannes Lions 2022: What keeps chief creative officers awake at night?
Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson, and Droga5’s Scott Bell discussed lessons learnt from the pandemic, and challenges creative folks face in advertising.
The metaverse is a very sexy, but much-hyped area to be in: Martin Sorrell
Cannes Lions 2022: Christian Deuringer and Sorrell discussed client-agency relationships, technology, and the importance of insights.
Can Sri Lanka get its mojo back?
Easter bombings, the Covid pandemic, followed by widespread protests over the Government, have left the country in turmoil. Campaign India speaks with experts to understand the situation in the advertising and marketing industries...
Havas launches Cake in India
Rosie Holden, chief executive officer, Cake, Rana Barua, group CEO, Havas Group India, and Alex Groom, executive creative director, Cake, chat with Campaign India about the launch of the sports, entertainment and culture agency.
Raahil’s blog: Where’s the fair play, Fairplay?
Fairplay’s film featuring actors Shraddha Kapoor and Varun Dhawan angers the author because of the portrayal of the former.
Creativity is the return gift of empathy: BBDO's Josy Paul
Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action
"A cute ad, without an action, means nothing"
Tianna Bartoletta. a three-time Olympic Gold winner, was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.
Why India's largest automaker yet spends 25% of its adspend on print, how digital is catching up and its road ahead for EVs
Maruti Suzuki’s executive director for sales and marketing, Shashank Srivastava, chats with Campaign on why the brand is yet to enter the EV space, the post-lockdown recovery, and how it has digitised 24 of 26 points in a car's sale.
Cannes or cannot? Indian adland split on Cannes 2021 attendance
Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule
Cannes Lions: ‘Audio is amazing to engage in while doing something else’
Gimlet’s Lydia Polgreen, singer and actor Brandy Norwood, and journalist Danyel Smith discuss the power of audio, the advancements made and more.
With rising incomes and fewer places to spend, consumers are upgrading: Moët Hennessy India
The marketing head of the luxury conglomerate in India talks to Campaign India about the shifting consumption habits that inspired its latest partnership with the home grown brand Svami.
How Liverpool FC's successful year extended off the pitch
The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more…
It's Adidas and Nike for Sania Mirza at Wimbledon
The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament.
Social media companies need to help control and curb racial abuse: Jim Beglin
The former Liverpool FC defender and current voice of the Premier League discusses curbing social media trolling, the game's financial changes and more.
Cannes Lions 2021: Reese Witherspoon's inclusive storytelling message
The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood
Sir Martin Sorrell on India and China's creative potential
The founder and executive chairman of S4 Capital speaks about India's significance, how the market is similar to China, and why the West needs to take note of these countries
Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan
The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television
Havas eyes media agency acquisition in India
VIDEO: Rana Barua, CEO, Havas Group India, and Mohit Joshi, CEO, Havas Media Group India, discuss new business wins, acquisition plans, talent and more...
Let your cricket do the talking; brand associations will follow: Brett Lee
Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...
Paris Olympics 2024: Brand lessons from Tokyo
What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in
Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer
The chairman and CEO of Pfizer discusses his first reaction to the pandemic, how the company utilised digital to create the ‘impossible’ vaccine, and more.
Unspent travel funds drive changes in India's top 100 brands
Experts state that the money saved from travel during the year is being used to make purchases in other categories, such as consumer durables.
India’s strongest local brands: Ola tops the list
ASIA's TOP 1000 BRANDS: Ola’s marketing and expansion to other categories helped it overpower Amul to take the top spot among local Indian brands. Experts also believe that Indian phone brands missed an opportunity to surpass Chinese rivals.
No pressure and expectations: Sandeep Goyal on round 2.0 at Rediffusion
After acquiring Rediffusion and Everest and taking over as MD, Goyal speaks with Campaign India on his future approach.
Leaders must not be afraid of owning up to mistakes: Serena Williams
The 23-time Grand Slam champion addressed a session at the Adobe Summit
DDB Mudra Group's CEO on the secrets of their new business success
Aditya Kanthy explains the agency's approach to new business wins, the opportunity 2020 provides for diversity, and more.
Vishnu Mohan: From digging oil in the middle of the ocean to joining advertising
The outgoing chairman and CEO of Havas Group, Southeast Asia, India and North Asia, speaks with Campaign India about his advertising career, setting up the media unit at the agency, ageism and more.
Travel was the first to shut down, will be the last to recover: Nishant Kashikar, Tourism Australia
The country manager, India and Gulf at Tourism Australia shares how to revive tourism post-Covid, when borders re-open for travellers.
We know we have to compete for users’ trust: WhatsApp's Will Cathcart
The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more...
Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE
WWE's Sheetesh Srivastava and Mike Levin chat with Campaign about India as a priority market, diversity, OTT consumption and more.
'It's been a bloodbath for the big holding companies': S4 Capital's Poran Malani
S4 Capital India lead discusses firm's expansion plans as it posts another positive quarter, suggesting it has gained as more traditional firms have been cutting costs.
Will Big Bazaar's new ownership mean big brand success?
Experts believe that brand Big Bazaar can only get stronger under Mukesh Ambani by pairing an iconic brand with Reliance Retail’s powerful back end systems.
'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev
The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more.
How brands can tell better stories at scale
CMOs from P&G, Spotify and HDFC were part of a panel moderated by Leo Burnett's Dheeraj Sinha on day two of Spikes Asia X Campaign
The journey from #BoycottTanishq to #LoveTanishq
A closer look at the swings in opinion with regards to the controversial recent Tanishq film, along with added context from the agency that worked on it.
AB InBev's South Asia marketing chief on alcohol trends during Covid
Alexander Lambrecht weighs in on challenges, sharing a brand name with the pandemic and more.
India shouldn’t go ‘local’ for the sake of it
ASIA's TOP 1000 BRANDS: Experts state that while going local is the correct option, the prime minister's 'Atmanirbhar Bharat' (self-reliant India) movement shouldn’t lead to a compromise on quality, as it’ll hurt consumers and the country.
India's top 100 brands: Few local brands make the cut
ASIA's TOP 1000 BRANDS: Though international brands outnumber local ones on the top 100 ranking for India, that may be set to change due to the PM's call for self-reliance and geopolitical tensions with China.
Local aviation brands fly high with Indian consumers
ASIA's TOP 1000 BRANDS: IndiGo is the top ranked aviation brand in India, and other brands can learn from how it has consistently aligned its business practices with the brand idea.
UN Women director: 'Being on the sidelines is almost as bad as perpetuating stereotypes'
UN Women executive director and chair of UNstereotype Alliance issues rallying call to the industry to use its collective power to ensure Black Lives Matter movement triggers fundamental change.
Lions Live 2020: 'Stay around keep your wicket intact, we're going to win this one' - Piyush Pandey
The worldwide CCO of Ogilvy states how the agency has functioned through the pandemic and shares learnings from the past three months
Is brand purpose 'responsible' or 'opportunistic'?
Future Brands CEO Santosh Desai takes on BBDO's Josy Paul and the 'Share the Load' campaign in a candid debate held by The Advertising Club in Mumbai.
Cannes cancelled: Reactions from adland
India's top agency leaders and marketers believe learnings will be missed, while some call for work to be celebrated with an online event
Mistaken identities in advertising
What happens when two people with the same name work at an agency?
"We have re-branded to a lean, clean, flying machine"
India's largest airline, Indigo, has tried to recast itself during the pandemic, as passenger numbers have nosedived and cases have taken off.
Sorrell: will target India's growth clients who want 'faster, better, cheaper'
The executive chairman of S4 Capital told Campaign India there's a good chance they'll be talking to WPP clients as well.
#MeToo scandal was unfortunate, but we are committed to India: Gordon Bowen
We caught up with the founder of mcgarrybowen and CCO of Dentsu Aegis Network on the sidelines of Goafest 2019
Leaving the dream Apple job for W+K Delhi: Dean Wei
On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what brought him back to advertising, and W+K, after spending a decade with Apple.
Tech dominates India's top 100 brands, FMCG names struggle
An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?
For brands in India, is cricket the ticket, or a sticky wicket?
'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.
'Playing catch up leads to innovations': La Liga India head
In a chat with Campaign India, La Liga's India head talks about how the league is looking to interact with the Asian football fan, early kick-off times, Cristiano Ronaldo, Facebook and more.
India's 'inferiority complex' and W+K's magnetism: Gautham Narayanan
The MD of Wieden+Kennedy Delhi talks about his first year on the job, the importance the agency places on talent, its growth plans, how he fails the 'Tebbit Test' and more.
Local versus global brands in India
We asked three in-market experts for their take on the prospects for local versus global brands in India.
The power of technology: enabler or enemy of creativity?
In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
Profit vs purpose: Advertising’s balancing act
In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.