With 157 campaigns, 6 billion impressions, and a knack for mentoring 400+ students, Keigo Chang’s well-earned spot in this list feels like a natural fit.
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40 Under 40 2025: Keigo Chang, iProspect
40 under 40
40 under 40 2025
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keigo chang
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taiwan
Women to Watch 2024: Paula Chiang, iProspect
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leadership
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Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
iProspect hires global MD and client president
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The Dentsu-owned media agency said the appointments strengthen its leadership team.
How brands can edge out competition with bold storytelling
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performance marketing
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storytelling
From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.
Global new business spotlight: Publicis dominates with four major wins
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carat
creative
Dentsu
digitas
essencemediacom
google
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havas
interpublic
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london
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mindshare
mother
OMD
omnicom
Publicis
starcom
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vml
volkswagen
wavemaker
wpp
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
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US allocated lion’s share of business.
Global agency rankings: iProspect, Mediahub and Dentsu Creative among new entries
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Top spots in media and creative remain unchanged in March-April.
Women to Watch Greater China 2023: Laurien Lee, iProspect
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women to watch
A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.
APAC New Business League: June 2022 report
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new business league
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Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
iProspect China promotes Laurien Lee to CEO
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Formerly managing partner, she joined iProspect in 2021.
iProspect appoints global chief client strategy officer
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Josh Dwiggins is named to a new role for Dentsu's performance-oriented media agency.
Agency Report Card 2021: IProspect
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agency report cards
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evaluation
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performance marketing
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IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
Women to Watch Greater China 2022: Lorraine Li, iProspect
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women to watch
With over 16 years of experience, Li has helped drive integration within the Dentsu group leading to business development growth and a tight-knit team.
Dentsu's iProspect wins Gucci owner Kering's global media account
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Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business.
Women to Watch 2021: Sonya David, iProspect
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Dentsu
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women to watch
Recently promoted to an integrated role leading strategy for Dentsu's media service line and iProspect, David earned her stripes helping the team not only survive but thrive during a tumultuous two years.
How performance marketing and brand-building can get along just fine
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performance marketing
Dentsu’s APAC media chief outlines the prospects for the new iProspect.