With 157 campaigns, 6 billion impressions, and a knack for mentoring 400+ students, Keigo Chang’s well-earned spot in this list feels like a natural fit.
True
iprospect
40 Under 40 2025: Keigo Chang, iProspect
40 under 40
40 under 40 2025
iprospect
keigo chang
marcomms
taiwan
Women to Watch 2024: Paula Chiang, iProspect
advertising
apac
iprospect
leadership
marcomms
media
Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
iProspect hires global MD and client president
iprospect
The Dentsu-owned media agency said the appointments strengthen its leadership team.
How brands can edge out competition with bold storytelling
iprospect
performance marketing
report
research
storytelling
From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.
Global new business spotlight: Publicis dominates with four major wins
advertising
carat
creative
Dentsu
digitas
essencemediacom
google
group
groupe
havas
interpublic
iprospect
leo
london
media
mindshare
mother
OMD
omnicom
Publicis
starcom
uk
vml
volkswagen
wavemaker
wpp
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
advertising
carat
dentsu creative
digitas
interpublic
iprospect
mindshare
omnicom
publicis groupe
wavemaker
wpp
US allocated lion’s share of business.
Global agency rankings: iProspect, Mediahub and Dentsu Creative among new entries
dentsu creative
iprospect
mediahub
Top spots in media and creative remain unchanged in March-April.
Women to Watch Greater China 2023: Laurien Lee, iProspect
iprospect
women to watch
A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.
iProspect China promotes Laurien Lee to CEO
iprospect
Formerly managing partner, she joined iProspect in 2021.
APAC New Business League: June 2022 report
Dentsu
initiative
iprospect
new business league
r3
Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
iProspect appoints global chief client strategy officer
iprospect
Josh Dwiggins is named to a new role for Dentsu's performance-oriented media agency.
Agency Report Card 2021: IProspect
agency report card
agency report cards
apac
evaluation
iprospect
performance marketing
research
IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
Women to Watch Greater China 2022: Lorraine Li, iProspect
iprospect
women to watch
With over 16 years of experience, Li has helped drive integration within the Dentsu group leading to business development growth and a tight-knit team.
Dentsu's iProspect wins Gucci owner Kering's global media account
iprospect
Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business.
Women to Watch 2021: Sonya David, iProspect
advertising
apac
asia
asia pacific
Dentsu
iprospect
marketing
singapore
women to watch
Recently promoted to an integrated role leading strategy for Dentsu's media service line and iProspect, David earned her stripes helping the team not only survive but thrive during a tumultuous two years.
How performance marketing and brand-building can get along just fine
iprospect
performance marketing
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
iProspect repositions globally as full-service media agency
iprospect
performance marketing
The agency unveiled its go-to-market after merging with Vizeum in November.
Dentsu Aegis folds Vizeum into iProspect in Australia
iprospect
A network spokesperson said the change, which also sees the departure of Vizeum CEO Ashley Earnshaw, is for Australia only.
How is COVID-19 affecting sporting content and ad spend?
carat
iprospect
mailman
sports
sports marketing
In the world of sports content and marketing, it's clear who the winners and losers are.
DAN promotes Tony Chen to lead media business in China
iprospect
Former China iProspect CEO now takes charge of all media brands in China as DAN pushes for market growth.
Havas Media hires iProspect strategy chief for global OS role
havas media
iprospect
Dan Hagen to head Havas' Mx operating system.
Ruth Stubbs departs iProspect
iprospect
Global president will relocate from Singapore to UK to join Wavemaker as EMEA chief executive.
Agencies must urgently upskill talent to meet CMO needs
campaign360
ipg mediabrands
iprospect
media agency
visa
At Campaign360, three senior agency representatives and a "client in the hot seat" discussed how a skills gap in agency talent is leaving the door open for consultancies.
iProspect appoints regional product and strategy leads
iprospect
The company hires a chief product officer from Lazada and promotes to fill a head of strategy role.
Most APAC consumers using voice tech now
apac
asia
iprospect
search
study
technology
top of the charts
TOP OF THE CHARTS: iProspect says brands must get on board now with one of the industry’s most rapidly developing trends.
Struggling to rank in voice search? Focus on speed, content, and optimisation
iprospect
Advertisers and agencies that aspire to rank high in voice search will need to ensure that at least a dozen variables are implemented by the experts, according to a new report.
Bing outperforms Google AdWords: iProspect report
bing
iprospect
performance marketing
Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.
Dentsu Aegis Network names iProspect APAC CEO
iprospect
Former Google executive Joanna Catalano takes on the role in the new year.
DAN promotes Ruth Stubbs to global role
iprospect
Stubbs will lead iProspect from Singapore.
iProspect makes fourth acquisition this year: Search Factory
iprospect
The Dentsu Aegis Network agency continues its buying spree with Australia's Search Factory
Dan Kalinski appointed CEO of iProspect ANZ
iprospect
Dan Kalinski has been promoted to CEO of iProspect, global leader in digital performance marketing, leading 120 staff across Australia and New Zealand.
iProspect appoints regional business director
iprospect
SINGAPORE - Today iProspect, the leading global digital performance agency, has appointed Flemming Kaasgaard as Regional Business Director Asia Pacific, based in the Singapore office.
iProspect appoints managing director to drive the business in Singapore
iprospect
SINGAPORE - Today iProspect, the leading global digital performance agency, has appointed Lei Sorvisto as Managing Director iProspect Singapore, based in the Singapore office. The appointment will take effect immediately.
You can't afford to ignore SEA’s entrepreneurial women: iProspect
iprospect
southeast asia
wtw
SINGAPORE - A new voice has emerged with female consumers in Southeast Asia, sparking a need for new ways to communicate, according to a report from iProspect.
If only 1 in 5 pieces of content is engaged with, it's time to be intelligent
content
iprospect
Content is king in the realm of digital marketing, yet new data from BrightEdge indicates that only one in five pieces of content are actually engaged with. iProspect's Ben Wood looks at what brands can do to ensure their efforts are maximised and their intended audience is reached.
Transitions Optical Asia Pacific Appoints Waggener Edstrom, Vizeum and iProspect as Agencies of Record
iprospect
SINGAPORE— Transitions Optical, the leading provider of photochromic (adaptive) lenses, announced that it has appointed Waggener Edstrom Communications as their new public relations and social media agency of record; Vizeum as their media agency of record; and iProspect as their search agency of record. The appointments, effective immediately, encompass brand reputation, digital engagement, media relations and social media across Asia Pacific including China, Hong Kong, Taiwan, Japan, Korea, Malaysia, Philippines, Singapore and Thailand.