Meanwhile, brands in Asia-Pacific seek out social media agencies.
new business league
Digitas surges in H1 creative league after $400 million healthcare win
Publicis dominates latest global new-business media league
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Zenith rockets into top 10 in global media new-business league
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
2023 APAC agency rankings: Pfizer looms large, but Wavemaker and Saatchi & Saatchi lead the pack
Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.
2023 APAC agency rankings: Publicis Groupe, GroupM bolster creative and media leads
OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.
2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
2022 APAC agency rankings: Zenith and Ogilvy finish atop new business leagues
Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.
APAC agency rankings: Mindshare's wins help narrow gap with Zenith after PepsiCo switch
Meanwhile, WPP agencies continue to dominate the creative league.
APAC New Business League: September 2022 report
Dentsu, Wunderman Thompson, OMD and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
APAC New Business League: August 2022 report
Wavemaker, Havas, and Publicis Media are among agencies that make strides in R3's latest tally of APAC new business.
APAC New Business League: July 2022 report
Saatchi & Saatchi, BBDO, Starcom, and Performics are among agencies that make strides in R3's latest tally of APAC new business.
APAC New Business League: June 2022 report
Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
APAC New Business League: May 2022 report
Wavemaker and M&C Saatchi overtake multiple rivals in the media and creative rankings respectively in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
APAC New Business League: April 2022 report
Zenith scores the top spot on the Media League following a significant PepsiCo win in China. Meanwhile, VMLY&R scales the Creative League with big wins in Thailand, India, and China.
APAC New Business League: March 2022 report
RGA makes strides with a series of major wins while OMD picks up a few ANZ businesses to climb three spots. Plus, see the top 10 APAC wins.
APAC New Business League: February 2022 report
Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
APAC New Business League: January 2022 report
The race begins anew in R3's first tally of APAC new business for the year. Because the counts start from zero, the ranking includes some smaller agencies, such as Wondrlab, The Royals, Kinnect and Ryvalmedia.
APAC New Business League: December 2021 report
A come-from-behind finisher lands in second place to upset the creative-agency rankings in R3's final tally of 2021 APAC new business.