The account was awarded without a pitch.
True
initiative
Initiative China retains Uni-President media remit
account win
initiative
Initiative Thailand retains KFC media account
initiative
ipg mediabrands
media aor
The account was won after a competitive pitch.
Agency Report Card 2024: Initiative
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
initiative
research
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
initiative
ipg mediabrands singapore
UM
wavemaker
zachary lim
Lim left Wavemaker as MD of Singapore last month.
Assembly taps former Initiative CEO for Greater China leadership
assembly
initiative
karen ho
wavemaker
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
Initiative wins Volvo's global media account, China remains separate
initiative
Account was worth $448.7 million in 2023.
Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
food
initiative
ipg mediabrands
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
James Smyllie departs Initiative as part of restructuring exercise
initiative
ipg
The former APAC president departs at a time when one of the agency's biggest clients, Amazon, is reviewing its global media account.
Agency Report Card 2023: Initiative
advertising agencies
agency report card
agency report cards
apac
evaluation
initiative
research
Losing long-term client Carlsberg is a blow for the agency, and Initiative has tried to mitigate the losses with solid employee initiatives.
Agency Report Cards 2023: We grade 31 APAC networks
advertising agencies
agency report card
agency report cards
apac
evaluation
initiative
media agencies
research
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Global Agency of the Year Awards: Winner’s Interview
agency of the year
aoy
initiative
Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.
Carlsberg shortlists three agencies for global media account
Carlsberg
initiative
pitch
review
IPG's Initiative was appointed in 2017, replacing OMD.
Agency Report Cards 2022: We grade 30 APAC networks
advertising agencies
agency report card
agency report cards
apac
evaluation
initiative
media agencies
research
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2022: Initiative
advertising agencies
agency report card
agency report cards
apac
evaluation
initiative
research
As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
Women to Watch Greater China 2023: Abby Wong, Initiative
initiative
women to watch
A realist and a strategist, Wong excels in translating qualitative consumer insights into quantifiable opportunities in a global setting.
Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
carat
havas
initiative
interpublic
Leo Burnett
publicis groupe
Publicis Groupe and Havas post year-on-year growth.
APAC New Business League: June 2022 report
Dentsu
initiative
iprospect
new business league
r3
Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
After two tough years, Initiative back on growth path
advertising agencies
agency report card
agency report cards
apac
evaluation
initiative
research
AGENCY REPORT CARD: The agency supported solid performance with a series of top management promotions and hires while improving its already strong DEI credentials.
Parental leave policies leave inequities of maternity leave behind
agencies
dei
equity
gender
initiative
maternity leave
mc saatchi
Agencies that have evolved their offerings in this area say they’re reaping the benefits along with their people. If only such policies were more widespread across APAC.
Agency Report Card 2021: Initiative
advertising agencies
agency report card
agency report cards
apac
evaluation
initiative
media agencies
research
After spending much of 2020 shoring up its defences, the Mediabrands agency’s business performance turned a corner in 2021, but it also spent a disproportionate amount of time fixing its performance in China.