Publicis Creative turned AI into a creative multiplier in 2025, crowning Leo Burnett Asia-Pacific Creative Network of the Year while racking up new billings and scoring viral hits like McDonald’s GamiFries.
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agency report card
Publicis Creative, Agency Performance Review 2026
agency report card
publicis creative
Ogilvy, Agency Performance Review 2026
agency report card
ogilvy
Ogilvy ended 2025 as the region's most decorated creative network, with a bigger footprint but more uncertainty than it has faced in years.
MullenLowe, Agency Performance Review 2026
agency report card
mullenlowe
The MullenLowe name was retired following Omnicom's $13.5 billion acquisition of IPG — but its Singapore operation survived the restructure.
McCann, Agency Performance Review 2026
agency report card
mccann
With leadership exits and a merger, McCann held the line on clients, won metal and grew its account base.
Havas Creative, Agency Performance Review 2026
agency report card
havas creative
Havas Creative steadied in 2025, recovering from a mid-year dip to close with profit growth in ANZ and a stronger creative showing in India.
Hakuhodo, Agency Performance Review 2026
agency report card
Hakuhodo
The Japanese major spent 2025 doing the unfashionable thing: it held on to its people and clients, tightened structure and let the work do the talking.
FCB, Agency Performance Review 2026
agency report card
fcb
Following the Omnicom-IPG merger, the FCB creative agency brand was retired, but in India and New Zealand, it won creative accolades and client growth and will live on within the networks of McCann and BBDO.
Dentsu Creative, Agency Performance Review 2026
agency report card
dentsu creative
Within a network grappling with structural instability and an international model under strain, creative sparks can still be seen across different markets in Asia Pacific.
Cheil Worldwide, Agency Performance Review 2026
agency report card
Cheil Worldwide
Steady as she goes—Cheil grew at a similar clip to the year prior, but is working harder to do so as its volume of smaller clients grows.
BBDO, Agency Performance Review 2026
agency report card
BBDO
Creative momentum, leadership flux, and the weight of a merger still settling. BBDO's 2025 was never going to be straightforward.
Accenture Song, Agency Performance Review 2026
accenture song
agency report card
From solar-smart agriculture in Japan to frontrunner status in agentic AI, Accenture Song's work proves the agency has outgrown traditional marketing boundaries while delivering double-digit growth in key markets.
Agency Report Card 2024: EssenceMediacom
advertising agencies
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agency report cards
apac
arc2024
essencemediacom
evaluation
research
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
Agency Report Card 2024: Dentsu Creative
advertising agencies
agency report card
agency report cards
apac
arc2024
dentsu creative
evaluation
research
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
Agency Report Cards 2024: We grade 25 APAC networks
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
research
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Mindshare
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
mindshare
research
Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.
Agency Report Card 2024: UM
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
research
UM
UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?
Agency Report Card 2024: Publicis Media
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
publicis media
research
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
Agency Report Card 2024: Ogilvy
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
ogilvy
research
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Agency Report Card 2024: McCann Worldgroup
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
McCann Worldgroup
research
Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.
Agency Report Card 2024: Initiative
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
initiative
research
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.