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agency report card

Publicis Creative, Agency Performance Review 2026

agency report card publicis creative By Staff Reporters

Publicis Creative turned AI into a creative multiplier in 2025, crowning Leo Burnett Asia-Pacific Creative Network of the Year while racking up new billings and scoring viral hits like McDonald’s GamiFries.

Ogilvy, Agency Performance Review 2026

agency report card ogilvy By Staff Reporters

Ogilvy ended 2025 as the region's most decorated creative network, with a bigger footprint but more uncertainty than it has faced in years.

MullenLowe, Agency Performance Review 2026

agency report card mullenlowe By Staff Reporters

The MullenLowe name was retired following Omnicom's $13.5 billion acquisition of IPG — but its Singapore operation survived the restructure.

McCann, Agency Performance Review 2026

agency report card mccann By Staff Reporters

With leadership exits and a merger, McCann held the line on clients, won metal and grew its account base.

Havas Creative, Agency Performance Review 2026

agency report card havas creative By Staff Reporters

Havas Creative steadied in 2025, recovering from a mid-year dip to close with profit growth in ANZ and a stronger creative showing in India.

Hakuhodo, Agency Performance Review 2026

agency report card Hakuhodo By Staff Reporters

The Japanese major spent 2025 doing the unfashionable thing: it held on to its people and clients, tightened structure and let the work do the talking.

FCB, Agency Performance Review 2026

agency report card fcb By Staff Reporters

Following the Omnicom-IPG merger, the FCB creative agency brand was retired, but in India and New Zealand, it won creative accolades and client growth and will live on within the networks of McCann and BBDO.

Dentsu Creative, Agency Performance Review 2026

agency report card dentsu creative By Staff Reporters

Within a network grappling with structural instability and an international model under strain, creative sparks can still be seen across different markets in Asia Pacific.

Cheil Worldwide, Agency Performance Review 2026

agency report card Cheil Worldwide By Staff Reporters

Steady as she goes—Cheil grew at a similar clip to the year prior, but is working harder to do so as its volume of smaller clients grows.

BBDO, Agency Performance Review 2026

agency report card BBDO By Staff Reporters

Creative momentum, leadership flux, and the weight of a merger still settling. BBDO's 2025 was never going to be straightforward.

Accenture Song, Agency Performance Review 2026

accenture song agency report card By Staff Reporters

From solar-smart agriculture in Japan to frontrunner status in agentic AI, Accenture Song's work proves the agency has outgrown traditional marketing boundaries while delivering double-digit growth in key markets.

Agency Report Card 2024: Wavemaker

advertising agencies agency report card agency report cards apac arc2024 evaluation research wavemaker By Staff Reporters

It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.

Agency Report Card 2024: OMD

advertising agencies agency report card agency report cards apac arc2024 evaluation OMD research By Staff Reporters

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.

Agency Report Cards 2024: We grade 25 APAC networks

advertising agencies agency report card agency report cards apac arc2024 evaluation research By Campaign Editorial

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Agency Report Card 2024: VML

advertising agencies agency report card agency report cards apac arc2024 evaluation research vml By Staff Reporters

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

Agency Report Card 2024: TBWA

advertising agencies agency report card agency report cards apac arc2024 evaluation research tbwa By Staff Reporters

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.