True

Hakuhodo

Hakuhodo, Agency Performance Review 2026
agency report card Hakuhodo By Staff Reporters

The Japanese major spent 2025 doing the unfashionable thing: it held on to its people and clients, tightened structure and let the work do the talking.

Creative Minds: Naho Manabe on finding calm between skydiving and climbing Mount Fuji
creative minds Hakuhodo publicis japan By Staff Reporters

A mother, marathoner, and Cannes-winning creative, the Publicis Groupe Japan group creative director finds meaning in balanced living.

Blackstone targets Japan in its first major overseas marketing push
blackstone Hakuhodo stephen schwarzman By Robert Sawatzky

EXCLUSIVE: The world’s largest alternative investment firm taps its deep roots in Asia, positioning CEO Stephen Schwarzman as a trusted partner in times of change.

Hakuhodo International Indonesia appoints 15 new executives in major restructure
Hakuhodo indonesia By Staff Reporters

The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.

Hakuhodo creatives look through the Cannes crystal ball for potential winners
cannes contenders cannes contenders 2025 cannes2025 canneslions2025 Hakuhodo By Staff Reporters

Creatives from Wolf BKK, Hakuhodo Vietnam and Hakuhodo Sync handpick Lion hopefuls from the region.

Agency Report Card 2024: Hakuhodo
advertising agencies agency report card agency report cards apac arc2024 evaluation Hakuhodo research By Staff Reporters

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

Hakuhodo appoints new president & CEO for Hakuhodo International
akihiko imai Hakuhodo hakuhodo dy holdings hakuhodo inc shuntaro ito By Nikita Mishra

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.

Hakuhodo announces new leadership in planned transition
Hakuhodo japan By Nikita Mishra

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

Devi Attamimi to lead Hakuhodo International Indonesia as Group CEO
devi attamimi Hakuhodo hiid By Staff Reporters

The leadership change comes as HIID aims for accelerated growth which could include acquisitions

Hakuhodo DY Holdings names new president and COO
Hakuhodo hakuhodo dy holdings japan By Minnie Wang

Yasuo Nishiyama and Kenji Nagura will join the new leadership team, with Masayuki Mizushima set to become chairman following Yuichi Toda's retirement.

Hakuhodo and DY Media Partners merge in Japan
Hakuhodo hakuhodo dy holdings integration merger By Nikita Mishra

The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.

What marketers can learn from Gen Z cultures across Asia
gen z Hakuhodo research By Minnie Wang

EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.

TBWA dominates in Japan/Korea AOY 2024 awards
accenture song Hakuhodo tbwa By Nikita Mishra

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo
advertising apac Hakuhodo japan leadership marcomms media tbwa By Staff Reporters

A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.

Hakuhodo launches new entity to drive internal startup innovation
Hakuhodo japan startup By Staff Reporters

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

Fashion, fair trade, and fierce inspiration: Inside the creative mind of Hinako Kawai
creative minds Hakuhodo By Staff Reporters

The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.

Hakuhodo unveils martech data labs in India
brands data global Hakuhodo martech By Campaign India Team

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.

AKQA brings in Nobuhiro Arai as its new Tokyo ECD
akqa Hakuhodo tbwa By Robert Sawatzky

The award-winning creative director joins AKQA from TBWA Hakuhodo in a bid to connect the WPP design-led innovation agency more strongly to Japanese culture.

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan
Hakuhodo netflix By Shawn Lim

EXCLUSIVE: Having previously partnered with UM, Netflix placed its media account under review and has now appointed H+ as its regional AOR.

Agency Report Card 2023: Hakuhodo
advertising agencies agency report card agency report cards apac evaluation Hakuhodo research By Staff Reporters

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.