The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.
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Hakuhodo and DY Media Partners merge in Japan
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Maximising e-commerce success: Proven strategies for modern advertising
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Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
Over half of APAC consumers say ads now more intrusive
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A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.
Ogilvy's new integration imperative
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Agency integration has been talked about for years. Now, new pressures are driving Ogilvy towards walking the talk, and Asian operations may help lead the way.
Austerity spurs innovation
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Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.
Digital-centric is the new integration
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Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.
Integration within ad agencies: Fact or fiction?
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More often than not, 'integration' is a promise unfulfilled. How can we live up to it?
Pulse Group, Integration form strategic alliance
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KUALA LUMPUR - Digital research agency Pulse Group and marketing accountability firm Integration are forming a strategic alliance with the aim to help companies measure the effect of their marketing and marketing investments.
CAMPAIGN SPOTLIGHT: Integration is the key to a successful digital marketing plan
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SINGAPORE - As digital marketing continues to evolve with new strategies and innovations, success requires brands to change their mindset and adopt a fully integrated approach, according to digital specialists at the Campaign Digital Marketing Spotlight conference, which took place Friday in Singapore.
CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House
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How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.
Digital's second coming
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Integration is no longer enough. It is time to put digital at the centre of marketing communications, writes Michael O’Neill
Y&R Singapore appoints Emma Gage as director of strategy, integration
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SINGAPORE - Emma Gage, previously the head of planning at Naked in London, has been named as director of strategy & integration at Y&R Singapore.
Grey Group Melbourne hires Steve Sammartino as head of integration and planning
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MELBOURNE - Grey Group Melbourne has hired known digital specialist, Steve Sammartino (pictured), as the agency's head of integration and planning.