True

case

How McDonald’s Korea turned local farming into a fast-food growth strategy
case haeyeon korea lee leo mcdonalds study By Nikita Mishra

CASE STUDY: A five-year push to source over 800 tonnes of domestic produce has helped the QSR giant boost brand favourability, score creative gongs, and get government backing. Campaign gets the inside story from McDonald’s Korea CMO and agency partner Leo.

KFC: A very fcking clever campaign
case KFC mother study uk By Alex Brownsell

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

WPP Singapore settles Yolk lawsuit
case lawsuit singapore wpp By Faaez Samadi

Agreement ends case of alleged minority oppression by WPP Singapore and Grey Group.

Ex-Yolk leaders sue WPP Singapore and Grey over minority oppression
case grey lawsuit singapore wpp By Faaez Samadi

Grey APAC CEO Nirvik Singh and CFO Ali Belgaumi named in lawsuit.

Rising to the special occasion
advertising apac asia case study By Reynold D’Silva

It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.

Thumb-stopping creatives: From touchpoints to trust-points
advertising case creative instagram study work By Fergus O'Hare

Multiple touchpoints mean brands are able to get very interactive and personal with their APAC consumers, says Fergus O'Hare at Facebook.

Isentia sues Meltwater Australia over alleged ‘free-riding’
australia case lawsuit meltwater By Faaez Samadi

Meltwater strongly denies claims of breach of print-monitoring contracts with Isentia.

Three tips to make your customer stories sparkle
case communications media pr study By Marc Ha

Marc Ha at Text100 explains why case studies are the most effective tools for telling consumer stories.

CASE STUDY: How Tempo romanticised toilet paper
case study By Jenny Chan 陳詠欣

HONG KONG - This is a case about the launch of a toilet paper in a saturated and mature market and the straightforward but creative campaign that helped it seize market share from its established competitor.

Case Study: Subway Singapore sends fans on a hunt for free sandwiches
case media singapore study By Ragini Chatterjee

SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.

Case Study: Pairing shoes and romance for a buzz-worthy promotion
case ogilvy study By Emily Tan

KUALA LUMPUR - To make a name for itself, niche-shoe label Shoes Shoes Shoes teamed up with Ogilvy Malaysia and dating agency Lunch Actually in a unique promotion.

Case study: Initiative Thailand works with blogger to amp up sales of Neutrogena Ultrasheer
case digital initiative neutrogena study thailand By Emily Tan

To connect with a consumer base jaded by products that over-promise and under-deliver, Initiative Thailand decided to trust a prominent blogger to review Neutrogena' UltraSheer sunscreen and prove its efficacy.

[DIGITAL] Case Study: Cheil storyboarded, filmed and scored a movie on the Samsung Galaxy Note
case samsung study By Emily Tan

SEOUL - To cut through a market saturated with smart devices, Cheil Worldwide creates three films on the Samsung Galaxy Note to sell the device's ease and versatility.

CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House
campaign case creativity integration pr study white house By Rhandell Rubio

How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.

CASE STUDY: Carlsberg Chill captures happiness levels in China
case study By Staff Reporters

Carlsberg Chill set out to mirror the success of its 2008 'Happy bus station' interactive campaign measuring the happiness levels of people across six Chinese cities.