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How McDonald’s Korea turned local farming into a fast-food growth strategy
case haeyeon korea lee leo mcdonalds study By Nikita Mishra

CASE STUDY: A five-year push to source over 800 tonnes of domestic produce has helped the QSR giant boost brand favourability, score creative gongs, and get government backing. Campaign gets the inside story from McDonald’s Korea CMO and agency partner Leo.

Snacks that won't help you fit in last year's jeans
lee mccann By Ad Nut

A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.

Move and win roundup: Week of October 1, 2018
business wins lee move and win roundup new business people moves By Staff Reporters

Ruder Finn, Vice, Project Worldwide, Gyro, Starhub, Vim & Vigour and more, in our weekly collection of people moves and account news.

Samsung CMO vies to make her brand more human than Apple
apple lee samsung By Robert Sawatzky

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

Is China ready for Buddy Lee?
china lee tbwa By Matthew Miller

Promoting its 125th anniversary and its fall/winter collection, Lee Jeans is introducing its doll mascot, Buddy Lee, to China with a series of online films by TBWA Hong Kong.

Q&A: Lee Kum Kee on the 'glocalisation' of oyster sauce
lee By Jenny Chan 陳詠欣

HONG KONG - Linda Ho (何婉霞), executive vice president of global marketing at Lee Kum Kee (李錦記), in an exclusive interview with Campaign Asia-Pacific, explains the brand's '100-1=0' quality management philosophy.

Bessie Lee promoted to newly-created role of WPP China CEO
agency china lee media By Jenny Chan 陳詠欣

SHANGHAI - Bessie Lee (pictured) has been promoted to the newly-created role of CEO of WPP China from her current post at GroupM China, and will transition into her new position in early 2013.

Lee partners with Ogilvy Shanghai to 'Free your night side'
lee By Sophie Chen

SHANGHAI - Denim brand Lee and Ogilvy & Mather Shanghai have launched a new 360-degree campaign, 'Free your night side', which celebrates the freedom to express oneself when wearing Lee’s Night Skins jeans.

CNN promotes Ellana Lee to vice-president of Asia
cnn lee By Staff Reporters

HONG KONG - CNN has promoted Ellana Lee from her post as managing editor of CNN International Asia-Pacific to vice-president of Asia.

'Live forever Lee' campaign brings Brooklyn vibe to China
china lee ogilvy shanghai By Benjamin Li

SHANGHAI - Iconic American jeans brand Lee has partnered with Ogilvy & Mather Shanghai to bring the creativity, passion and spirit of New York’s Brooklyn borough to Chinese consumers.

Mandate portrays strong connections between Singapore soldiers and their families
international lee By Staff Reporters

Mandate International's three-series campaign for Singapore Army captures the essence of the army person being an ordinary citizen and a part and parcel of Singapore's social fabric.

Zenith Optimedia Guangzhou GM resigns after seven years
lee media By Benjamin Li

GUANGZHOU - Stephanie Lee, GM of Zenith Optimedia Guangzhou, has confirmed that she has resigned from her position after seven years with the agency.

Claim your moment with Lee Jeans in China
campaign china digital fashion lee ogilvy shanghai By Jane Leung

Lee Jeans in China is driving brand awareness among young adults with an online campaign titled ‘Own the moment’.

Sara Lee partners with local shop Advantage in Indonesia
advantage indonesia lee By Madhavi Tumkur

JAKARTA - Sara Lee Indonesia has handed over creative duties for the brands She, Sanex and Brylcream to Advantage without a pitch. The brands were previously with Ogilvy Indonesia.

NBA star Yao Ming partners with Monster Cable to launch Yao Monster
branding china lee marketing nba us By Jane Leung

BEIJING – Monster Cable, a consumer audio and video cable brand in the US, has launched electronics and lifestyle products brand Yao Monster with Houston Rockets basketball star Yao Ming.