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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
advantage gen ai tools meta By Staff Reporters

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Meta introduces AI-generated image variations and text for ads
advantage ai meta By Brandon Doerrer

Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.

Tech platforms attribute recent growth spurts to AI-powered performance products
advantage ai alphabet amazon data google meta s4 tech wpp By Jessica Heygate

Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.

Techies and marketers now speaking the same language: Expedia CMO
advantage cmo data marketers personalisation By Faaez Samadi

Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.

Advantage Indonesia wins Sosro’s Country Choice
advantage By Campaign Asia-Pacific

JAKARTA – Sosro has awarded its Country Choice range of fruit juice drinks to Advantage Indonesia following a three-way pitch.

Indosat tipped to have appointed JWT, Macs909
advantage DDB Dentsu ogilvy By Angelia Seetoh

JAKARTA – Indosat is believed to have appointed JWT and Macs909 for its creative business.

Sara Lee partners with local shop Advantage in Indonesia
advantage indonesia lee By Madhavi Tumkur

JAKARTA - Sara Lee Indonesia has handed over creative duties for the brands She, Sanex and Brylcream to Advantage without a pitch. The brands were previously with Ogilvy Indonesia.

Sunpride appoints Advantage Advertising for creative and media in Indonesia
account win advantage creative food indonesia media By Kenny Lim

JAKARTA - PT Sewu Segar Nusantara, the marketing and distribution company behind leading fresh fruit brand Sunpride, has appointed Advantage Advertising to its creative and media duties in Indonesia.

TCP-TBWA scoop creative business for two Gudang Garam brands
advantage BBDO By Asiya Bakht

JAKARTA - Gudang Garam, one of Indonesia's largest cigarette producers has handed the creative business of its Merah and Djaja brands to TCP-TBWA following a five-way pitch process.