Leo Burnett Malaysia launches Petronas Chinese New Year ad
KUALA LUMPUR - Leo Burnett has launched Petronas’ annual Chinese New Year campaign with a commercial highlighting the importance of family bonds and filial piety.
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INSIGHT: SIA takes a familiar route in latest spot
The famous ‘Singapore Girl’ took a back seat for several years, but makes a reappearance in TBWA’s big-budget television campaign for Singapore Airlines.
Bell Pottinger's David Logan on the evolution of CSR in Asia
David Logan, founder and co-chair of Bell Pottinger Group sustainability arm Corporate Citizenship, on corporate social responsibility in Asia.
SIM Global Education taps Clear Channel mobile technologies in new campaign
SINGAPORE – SIM Global Education (SIM GE) has launched its Open House campaign with Clear Channel’s wi-fi and Bluetooth-enabled sites
Evian’s 'Live young' marketing push kicks-off in Singapore
SINGAPORE – Evian is launching its 'Live young' marketing campaign in Singapore at the Ion Orchard today.
Leo Burnett rolls out global work for Earth Hour
GLOBAL- Leo Burnett Chicago has rolled out a global campaign in support of Earth Hour following the launch in Singapore.
Earth Hour 2011 launches in Singapore with social media at its core
SINGAPORE - The global launch of Earth Hour in Singapore will see a large-scale pro-bono campaign rolling out in support of the initiative across the world
Leo Burnett rolls out global work for Earth Hour
GLOBAL- Leo Burnett Chicago has rolled out a global campaign in support of Earth Hour following the launch in Singapore.
Mastercard, UN Women Singapore launch Project Inspire
SINGAPORE - Mastercard and UN Women have jointly launched a corporate responsibility initiative to mark the 25th anniversary of Mastercard in Asia and the 100th International Women's Day.
Dolly Chin quits Dell for Electrolux
ASIA-PACIFIC – Dolly Chin has joined Electrolux as vice-president of marketing for Electrolux Major Appliances, Asia-Pacific.
Grey Indonesia wins BCA’s creative business
JAKARTA - Grey Indonesia has been appointed BCA's AOR for its B2C creative campaign to market its e-banking products and services.
Yahoo's Susanna Lee on mobile, innovation as key focus areas
SINGAPORE – Susanna Lee, senior director of Yahoo Asia-Pacific display advertising sales and marketplace, recently sat down with Campaign to chat about the key focus areas in her new role.
Fortune Ad wins creative, media duties for three more Honda brands
JAKARTA – Fortune Ad has picked up three more accounts under the Astra Honda brand, including Scoopy scooters.
RAPP Indonesia wins Levi’s marketing services account
JAKARTA - RAPP Indonesia has been appointed to handle Levi’s marketing services in Indonesia, following a pitch.
Lewis PR appointed AOY for Interior Affairs
SINGAPORE – Lewis PR has been appointed as Singapore’s largest bathroom and kitchen centre Interior Affairs’ agency-of-record.
Warc Asia appoints client services manager
SINGAPORE – Mariana Cid has been named client services manager at Warc Asia, effective immediately.
Ban on tobacco advertising in Indonesia to be implemented in stages
JAKARTA - Indonesia’s Health Ministry has revealed that a ban on tobacco advertising would only be implemented in stages, following consulting with a number of vested parties including officials, cigarette companies, and tobacco farmers.
Two large Indonesian TV stations to merge
JAKARTA – Indosiar Karya Media, parent company of free-to-air TV station Indosiar, has announced that it is on the verge of a merger with Surya Citra Media, parent company of Surya Citra Televisi (SCTV).
2010 Young Gun Douglas Goh on being the champion of smiles
SINGAPORE – Campaign Asia-Pacific recently caught up with Douglas Goh, associate creative group head of BBDO Proximity Singapore, and winner of the 2010 Young Guns International Award.
Media Monitors acquires Brandtology
SINGAPORE – Media Monitors has acquired a majority stake in research firm Brandtology.
Jayant Murty steps in as Greg Fisher departs Intel
SINGAPORE – Head of Intel’s integrated marketing team, Greg Fisher, has left the company.
Dorothy Yew joins Arcade as MD
SINGAPORE - Creative hotshop Arcade has hired Dorothy Yew, formerly of McCann Erickson, as managing director.
Studio D launches initiatives to promote Chloe China’s fifth anniversary
SHANGHAI – Waggener Edstrom’s digital discipline, Studio D, has launched a series of digital initiatives for French fashion label Chloe
Media Development Authority launches Cyber Wellness campaign
SINGAPORE – MDA Singapore has launched a year-long campaign targeting kids to raise awareness of the risks they face on the internet.
Burger King breaks BK A4DABLES campaign
SINGAPORE – Burger King has launched a new campaign for its new range of affordably-priced burgers, as well as to introduce its latest fish burger in the series.
JCDecaux launches its first billboard in Changi Airport
SINGAPORE – JCDecaux has launched its first major billboard in Changi Airport.
Body Shop Singapore hires Word of Mouth Communications for PR
SINGAPORE – Local PR agency Word of Mouth Communications has been handed the account for The Body Shop Singapore.
DDB and Tribal DDB Singapore creates Facebook video app for Flip cameras
SINGAPORE – DDB and Tribal DDB Singapore has engaged the power of Facebook to promote Flip video cameras.
Adidas breaks adizero shoes launch campaign in Singapore
SINGAPORE – Adidas Singapore has launched its adizero range of shoes with a campaign breaking today.
Audi creative tipped to have moved to Iris Singapore
SINGAPORE – The Audi creative account is believed to have been officially moved to Iris Singapore from Y&R.
Tribal DDB celebrates real love in Marriage Central campaign
SINGAPORE- Tribal DDB has created a Singapore Love Poll as part of a bigger campaign for Marriage Central.
Y&R Thailand wins launch for DTAC 3G service
BANGKOK – Y&R Thailand has won the launch of DTAC’s 3G service in Thailand.
Fortune Indonesia wins Astra Honda, Pomerama Love Juice
JAKARTA – Fortune Indonesia has picked up the business for Astra Honda and Hale's Pomerama Love Juice.
The Brand Union opens in Thailand
BANGKOK - WPP branding consultancy The Brand Union has opened an office in Bangkok, bringing the total number of offices in Asia Pacific to seven.
Mandiri Bank calls off creative pitch
JAKARTA – One of Indonesia’s largest banks, Mandiri Bank, has pulled its creative pitch for 2011.
Moove Media appoints Eye Corp’s Junice Liew
SINGAPORE – Moove Media has hired Eye Corp's Junice Liew as assistant vice-president of marketing.
Singapore Tourism Board calls PR pitch
SINGAPORE - The Singapore Tourism Board (STB) has called a pitch for its PR business for its Singapore headquarters.
Tribal DDB creates Bumpin’ Bunnies app for Chinese New Year
SINGAPORE - Tribal DDB Singapore has launched an iPhone game app to mark the Year of the Rabbit.
Euro RSCG ushers in Chinese New Year with a bang
KUALA LUMPUR – Euro RSCG has created a Chinese New Year card with their version of Chinese firecrackers.
Colors TV CEO Rajesh Kamat on plans for the Singapore market
SINGAPORE – Campaign caught up with Rajesh Kamat, CEO of Colors TV and Group Coo of Viacom 18, to discuss his plans for the channel launching on cable in Singapore today.
Waggener Edstrom’s Studio D hires Juan Sanchez to social marketing role
SINGAPORE – Studio D, Waggener Edstrom’s digital practice, has appointed Juan Sanchez as community manager/ social marketing manager.
Telkomsel calls digital pitch
JAKARTA – Indonesian telco giant Telkomsel has called its first digital pitch.
Uniqlo appoints Starcom its media AOY
SINGAPORE - Japanese apparel brand Uniqlo has appointed Starcom its media agency-of-record in Singapore.
Colors and MTV India to launch in Singapore
SINGAPORE – Popular Hindi channels, Colors and MTV India, will launch in Singapore at the end of this month.
TSLA unveils global campaign for art college
SINGAPORE - The Secret Little Agency (TSLA) has unveiled a creative campaign for Lasalle College of the Arts for the global market
MICA appoints Purpleclick to market www.sg
SINGAPORE – The Ministry of Information and the Arts (MICA) has appointed Purpleclick Media to handle its online marketing campaign for www.sg
ANZ launches 360 brand campaign
SINGAPORE - ANZ has launched a 360-degree campaign for its Signature Priority Banking.
Iris launches tongue-in-cheek recruitment drive
SINGAPORE - Iris Singapore has launched a website that helps people resign from their jobs to join the agency.
Blackberry bends to Indonesia’s demand for porn filters
JAKARTA – Blackberry has agreed to put porn filters in place for the Indonesian market.
AMP Radio Networks boosts local radio content in Kuching, Kota Kinabalu
KUALA LUMPUR – AMP Radio Networks in Malaysia has localised programmes for Sabah and Sarawak.
Burger King’s new Chicken doesn’t chicken out
SINGAPORE – Burger King’s launch of eight chicken variety burgers sees the creation of a chicken that stands up for what’s right.
Mark Duffy departs Aviva Asia
SINGAPORE – Mark Duffy, Aviva's regional marketing director of life products and marketing for Asia-Pacific, has left the company.
News Corp considers selling ailing MySpace
GLOBAL – News Corp is strongly exploring the sale of MySpace, as the once wildly-popular site sinks in popularity.
CASE STUDY: Samsung’s Tab Taxis prove a hit with Korean public
To promote the Samsung Galaxy Tab, Cheill takes the Korean public on an interactive campaign called 'Tab Taxi'.
OCBC targets seniors in new credit card campaign
SINGAPORE – OCBC bank Singapore has unveiled an ad campaign targeting older credit card applicants.
InMobi will invest more in the region, says new APAC VP Atul Satija
SINGAPORE – Atul Satija, InMobi’s newly-installed VP for APAC, met with Campaign to speak about his plans in his new role
M&C Saatchi Malaysia appoints associate creative director
KUALA LUMPUR - Ahmad Fariz has joined M&C Saatchi as associate creative director in Malaysia.
Microsoft appoints Bates' Frederique Covington to marketing role
SINGAPORE – Microsoft has hired Frederique Covington, managing partner for Southeast Asia and head of strategy for Asia at Bates 141, as marcomms director for its APAC consumer and online business.
UM named Carrefour's media AOR
KUALA LUMPUR – UM has won the media business for Carrefour in Malaysia.
MC2 Thailand appoints new business director
BANGKOK – MC2 Thailand, MEC’s second-string agency, has appointed Panruedee Charoenying as business director
Emmanuel Allix departs InMobi, Atul Satija takes over
SINGAPORE – Emmanuel Allix, VP and MD for InMobi Asia-Pacific, has resigned from his position, making space for Atul Satija
Dentsu Strat wins creative duties for Panasonic Indonesia
JAKARTA – Panasonic has awarded Dentsu Strat its creative duties for the Indonesian market, after a pitch that included four other agencies.
Brand Union's Simon Bolton on the growing sophistication of branding in Asia
ASIA-PACIFIC – Simon Bolton, worldwide CEO of The Brand Union, sat down with Campaign to talk about how branding is growing up as a discipline in Asia.
McCann India, Coke highlight human connection in an urban world
DELHI – McCann Worldgroup India has created a campaign for Coca-Cola that uses shadow puppetry to illustrate a powerful truth about human connection in India.
CASE STUDY: Oze promotes Unilever's green objectives with 'Experience tunnel'
Oze created a tunnel for Unilever's Greenfest initiative in Indonesia, by describing in visual detail the causes and effects of global warming.
MICA appoints Baldwin Boyle Shand for marketing Singapore
SINGAPORE – The Ministry of Communication and the Arts has appointed Baldwin Boyle Shand to address Singapore’s global reputation
Grey boosts digital with acquisition of Yolk Asia Pacific
SINGAPORE – Grey, the advertising network of Grey Group, has announced its acquisition of a majority stake in regional interactive and digital media network Yolk.
Grey boosts digital with acquisition of Yolk Asia Pacific
SINGAPORE – Grey, the advertising network of Grey Group, has announced its acquisition of a majority stake in regional interactive and digital media network Yolk.
CASE STUDY: Dell promotes Alienware series with first regional gaming league
To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region.
CASE STUDY: Dell promotes Alienware series with first regional gaming league
To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region.
VIDEO: Jim Heekin on Grey's future direction
SINGAPORE – Jim Heekin, chairman and chief executive officer at Grey, sat down with Campaign Asia-Pacific to talk about where Grey is heading in the next five years.
VIDEO: Jim Heekin on Grey's future direction
SINGAPORE – Jim Heekin, chairman and chief executive officer at Grey, sat down with Campaign Asia-Pacific to talk about where Grey is heading in the next five years.
Red Brand Builders appoints ECD
HO CHI MINH – Branding consultancy Red Brand Builders has appointed Lee Whitfield to the position of ECD.
Informatics Education calls a pitch in Singapore
SINGAPORE – Informatics Education has called a pitch for its creative business both in Singapore and for the region.
Samsung blows bubbles to promote its new washer
SINGAPORE – Cheil Singapore and Samsung Singapore have embarked on a campaign that lets passers-by rediscover the joy of bubbles.
McCann Worldgroup Thailand, Creative Juice Bangkok win big at BAD
BANGKOK – McCann Worldgroup Thailand has picked up the most number of awards while Creative Juice has swept the most number of Bests at the Bangkok Art Directors (BAD) Awards.
Indosat tipped to have appointed JWT, Macs909
JAKARTA – Indosat is believed to have appointed JWT and Macs909 for its creative business.
DBS unveils US$22m regional branding campaign
SINGAPORE – The Lion City’s largest bank, DBS, has unveiled its SG$30 million campaign for the first half of next year.
Tiger Beer tops Singapore’s list of most-searched TVCs online : Google
SINGAPORE – Google has released its annual Zeitgeist list, which finds the Tiger Beer commercial the fastest-rising searched ad in Singapore for the year.
Rexona Teens appoints Momentum Philippines
MANILA - Momentum Philippines, the activation and experiential marketing arm of McCann Worldgroup, has won the business for Rexona Teens, following a pitch.
Golin Harris Singapore announces three senior appointments
SINGAPORE - In the wake of new business wins, Golin Harris Singapore has added Suan Ong, Pamela Tor Das and Archana Muthappa to its team.
Vietnam may ease regulations to boost OOH sector
HO CHI MINH - A draft law proposed by the Vietnam’s Ministry of Culture, Sports and Tourism will abolish licensing in order to boost out-of-home advertising.
Bank Central Asia launches a creative pitch in Indonesia
JAKARTA – Bank Central Asia (BCA) has launched a creative pitch for its savings business in Indonesia.
O&M commemorates WWII through a regional campaign
SINGAPORE – 65 years after WWII ended, Ogilvy has launched a campaign for the Global Alliance for Preservation of History of WWII in Asia
Unilever sets up global leadership centre in Singapore
SINGAPORE – Global FMCG giant Unilever is setting up a global leadership centre to drive its business in emerging markets.
McCann Sydney creates website that lifts the lid on toilet training
SYDNEY – McCann Sydney has launched a digital campaign for Kimberly Clark brand Kleenex Cottonelle Flushable Moist Wipes for Kids which centres around a micro-site called Poo Poo Island.
Singapore commences mobile payment pilot service
SINGAPORE – Singapore begins its trial of mobile phone payment services today.
Singaporeans spent US$523m online last year : Euromonitor
SINGAPORE – Online shopping is hugely popular in Singapore, according to a report by market research company Euromonitor International that puts the country's online spend last year at US$523 million.
Getting consumers to love you in a connected world
SINGAPORE – At the iStrategy social media conference held in Singapore yesterday, Alex Hunter spoke about how to connect with consumers in the social web.
BBH Asia-Pacific launches global Vaseline campaign
SINGAPORE – BBH Asia-Pacific has launched a global campaign for Vaseline that will reach three major regions before the year ends.
Cold Storage launches 'My favourite things' TVC
SINGAPORE – Cold Storage, one of Singapore’s largest supermarket chains, has launched a TVC as part of its branding campaign promoting the freshness of its groceries.
Text 100's Aedhmar Hynes on the importance of digital PR
SINGAPORE – Aedhmar Hynes, CEO of Text 100 International, recently sat down with Campaign to discuss why a digital presence and a sound digital communications strategy is vital for companies today.
DDB Indonesia tipped to win Pepsi-Cola's Fruitamin business
JAKARTA – DDB Indonesia has been tipped to win the account for Fruitamin, a Pepsi-Cola Indobeverage brand.
Eyeka enters China market with new office
SINGAPORE – Eyeka will open its Shanghai office in January next year to work closer to its key clients in this market including Procter & Gamble, Coca-Cola and Swatch.
American Express appoints Ate Consulting for Asian Masters PR
SINGAPORE – American Express has appointed Ate Consulting to handle public relations activities for its inaugural Asian Masters festival
Idran Junadi joins Hoffman Agency as associate account director
SINGAPORE – The Hoffman Agency has appointed Idran Junadi as associate account director.
Singha’s Theerathip Mahaguna on conquering the world market
SINGAPORE – Theerathip Mahaguna, senior branding and event officer at Singha, Thailand’s most established beer brand, talks about the brand’s mission to take on the world.
Tiger Beer launches Tiger Crystal in Singapore
SINGAPORE – Tiger Beer will launch its new variant Tiger Crystal in Singapore in December.
Thailand steps up campaign to attract traffic to MICE sector
BANGKOK – Thailand’s MICE sector, which has taken a beating in the last year because of political unrest, is stepping up its campaign to attract traffic from the region
Adfest 2011 names Grand Jury president, opens Fabulous Four programme for directors
BANGKOK – Adfest has named Washington Olivetto, chairman of WMcCann Brazil and McCann Worldgroup Latin America/Caribbean’s chief creative officer its Grand Jury President for 2011