PHD recently lost the account after handling the business for two years.
On partnering with Uniqlo, Arthur Sung, general manager of Starcom Singapore, said, “Uniqlo is an established brand that is synonymous with great quality and innovation in its products and marketing. As an organisation that shares Uniqlo’s ideals, we are deeply honoured to be a part of the brand’s future to boost its leading status in the local fashion industry.”
It is believed that the creative business is not affected and remains with Tribal DDB.
Uniqlo made its entry into the Singapore market in early 2009, and is now the second-largest fashion advertiser in the city-state.
