Yew brings with her 18 years of experience. In her new role, she is tasked with managing Arcade’s diverse portfolio of creative projects from traditional global communications to digital innovation, concept store design and even a feature film.
She resigned from her role as general manager at McCann Erickson Singapore in October last year. Her career has seen her handle regional accounts such as MasterCard, ExxonMobil, Tiger, Unilever, Volkswagen, Coca-Cola and McDonald's.
Nick Marrett, one of the founders of Arcade, said: “We believe that no matter how big the brand or the job, there are only ever two or three key players who affect the result. Dot is one of those people.”
Dorothy Yew joins Arcade as MD
SINGAPORE - Creative hotshop Arcade has hired Dorothy Yew, formerly of McCann Erickson, as managing director.
