Euro RSCG ushers in Chinese New Year with a bang

KUALA LUMPUR – Euro RSCG has created a Chinese New Year card with their version of Chinese firecrackers.

Euro RSCG's take on firecrackers

Chinese firecrackers complete the Chinese New Year festivities, but they have been banned in many countries such as Singapore, Malaysia and Indonesia for the danger they pose.

To usher in the Year of the Rabbit, Euro RSCG has created this e-card to be sent to their clients and partners with an interesting take on firecrackers.

Credits:

Title Human firecracker
Client
Euro RSCG Kuala Lumpur
Agency Euro RSCG Kuala Lumpur
Executive creative director Kit Ong
Copywriters Maslita Rezal, Quah Chia Seang, Yau Fai, Yi-Shen
Art directors Kevin Lunsong, Andrew Teo, Paul Phang, Grace Liew, Lestar Lee, Sarah Sin, Su San Lee, An Jie Wong
Executive agency producer Amos Toolseram
Production company
PRS Productions
Director
Fadzly Tajuddin
Executive Producer
Fatah Tahir
Audio house
WASP Studio
Audio producer
Raymund Wee
Post house
Detouche Post
Executive producer
Rosalinda Check