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Year in review: Biggest brand fails of 2024

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From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

Time to reimagine talent retention

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The CEO of GrowthOps Asia has a few tips on how marketing and tech agencies can sustain hybrid working while also ensuring that creativity is retained.

Slow the fuck down

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The pandemic has made everyone in adland busier than ever. After a near-death experience, Emma Harris says it is time to acknowledge that work should only be one part of our rich lives.

It's not agency culture, it's 'Kool-Aid'

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Culture has to flow from your people, not be imposed by the few from above.

One in three marcomm pros eyeing career change

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New research highlights shift in attitudes to working practices.

How flexible work rules benefit Reckitt Australia's marketing team

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Reckitt Health's marketing director explains four key benefits of a flexi-workplace that allow more seamless work with other markets and agencies.

How to communicate back to the office policy

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PR pros encourage honesty and actual listening instead of giving employees deadlines and ultimatums.

Why less is more for rebooting creativity in the workplace

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There are lessons we can learn to aid creativity as we reinvent agency life.

Adlanders work long hours because clients don't pay their agencies enough

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The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

10 things agencies can do to end long hours

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The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

Make room for introverts in the post-coronavirus workplace

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What if our ways of working weren't working? This crisis opens an opportunity to make workplaces more inclusive for all personalities.

Advertising's alcohol dilemma: how not to be merry at Xmas

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Havas Media UK CEO Matt Adams got a big response this summer when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.

Making people "fit" is team-building done wrong

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Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.

Spikes retrospective: Work that wowed

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Watch and hear about the work at Spikes that caught the eye of key judges and observers

Airbnb targets booming APAC business travel sector

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Brand said business travel is a key priority as it seeks to grow its Airbnb for Work booking platform.

A Mandarin-speaking Colonel does cartwheels for KFC coffee

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A mainland campaign by Wieden+Kennedy Shanghai sought to convince consumers that KFC coffee is legit.

Thumb-stopping creatives: From touchpoints to trust-points

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Multiple touchpoints mean brands are able to get very interactive and personal with their APAC consumers, says Fergus O'Hare at Facebook.

Agency life or life passions? Why not both

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Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.

Diversity key to boosting APAC agency talent pool: Grace Blue

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Agencies must fully commit to diversity programmes to retain the best talent, according to Grace Blue's newly minted APAC CEO Jean-Michel Wu and founder Juliet Timms.

Financial Times to launch on Facebook at Work

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The Financial Times is working with Facebook to offer a business version of the popular social network to its staff around the globe.