WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
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Mark Read: 'People are happier when they’re in the office'
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WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
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CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
What does adland make of WPP’s four office days per week mandate?
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Industry leaders share their views on the change.
WPP employees push back on return-to-office policy with petition
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WPP CEO Mark Read informed employees they have to return to the office four days a week from April.
WPP mandates four days per week in office
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The change to the global guidelines will apply across WPP's operations.
Is three days a week in the office the sweet spot?
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This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.