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jaguar

Jaguar Land Rover picks winner in expanded global agency review
jaguar wpp By Gideon Spanier

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Jaguar Land Rover axes chief creative officer
jaguar jaguar land rover

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
accenture song jaguar pitch rebrand By Lucy Shelley

Accenture Song is the incumbent on the account.

Year in review: Biggest brand fails of 2024
cocacola jaguar mattel the work By Staff Reporters

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

Jaguar's contentious rebrand finally gets its car moment, but questions remain
automotive electric vehicles jaguar luxury rebrand By Rahat Kapur

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

Why do it, Nike? What makes a good brand logo?
editors picks jaguar just do it nike rebrand rebranding exercises thelongview why do it By Matthew Keegan

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.

Jaguar's identity crisis: A self-inflicted wound that could have been avoided
branding jaguar marketing rebrand By Ramakrishnan Raja

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.

Jaguar defends rebrand amid ‘vile hatred’ online
jaguar By Nikita Mishra

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

Opinion: Jaguar’s rebrand might actually be a masterstroke
jaguar rebranding exercises By Ellen Widdup

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

'All polish, no punch': Adland reacts to Jaguar’s rebrand
jaguar rebranding exercises By Eszter Gurbicz

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Jaguar Land Rover appoints Accenture to global marketing duties with Spark44
accenture jaguar By Omar Oakes

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

Dentsu in pole position to win Jaguar Land Rover's $500 million global media account
Dentsu jaguar jaguar land rover By Gideon Spanier

WPP’s Mindshare has held the account for 17 years.

Jaguar Land Rover calls global media review
jaguar By Omar Oakes

Review, expected to take six months, begins as brand resumes online advertising.

Regional Jaguar campaign comes 'alive' with local artists
jaguar By Matthew Miller

SINGAPORE - Through new regional partner M&C Saatchi, Jaguar has launched a brand campaign that will feature local-market artists in order to localise a brand proposition expressed as a question: 'How alive are you?'

M&C Saatchi Singapore appointed to lead Jaguar’s marketing communication efforts across Asia Pacific
jaguar By Press Release

The Singapore based regional office of Jaguar Asia Pacific Importers has awarded M&C Saatchi Singapore their remit for development and management of their marketing communications from February 2014 onwards.

Jaguar China comes 'Alive' with 007 in its new integrated campaign
jaguar By Sophie Chen

SHANGHAI – Jaguar Cars China has launched a 360-degree brand-offensive campaign, created by Spark44, to bring together two British legends.

Auditoire\China uses 3D video-mapping technology to animate Jaguar engine launch
china jaguar By Benjamin Li

SHANGHAI - For the launch of Jaguar's 13MY, the new engine tailor-made for the Chinese market, Auditoire\China combined three-dimensional video mapping technology, sculpture and digital interaction to power a virtual car.

We Are Social to manage Jaguar's global account
global jaguar we are social By Staff Reporters

GLOBAL - Social media agency We Are Social has been appointed by Jaguar to handle its global social media account.

Maxus China bolsters senior management with new hires
china jaguar nivea shanghai starbucks starcom By Benjamin Li

SHANGHAI - Maxus China has brought two media veterans on board: Robert Lai in the newly-created role of national head of digital; and Leon Chen as managing director of Maxus Shanghai.

Pulse MediaTech wins Jaguar Hong Kong's website re-design brief
jaguar By Benjamin Li

HONG KONG - Pulse MediaTech, a Hong Kong technology provider for digital publishing, has been appointed to revamp Jaguar's Hong Kong website following pitch that included a number of undisclosed agencies.