BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.
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electric vehicles
BYD races past Tesla—surpasses $100 billion revenue milestone
automotive
byd
cars
earnings
electric vehicles
quarterly results
tesla
The fight for EV dominance in China
china
chinasummit2025
electric vehicles
ev
tesla
xiaomi
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
Jaguar's contentious rebrand finally gets its car moment, but questions remain
automotive
electric vehicles
jaguar
luxury
rebrand
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
BYD closes 2024 on top, but can it sustain its EV supremacy?
brand health check
byd
electric vehicles
ev
BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
The Tesla trial: Can brands thrive without a traditional marketing team?
advertising
automotive
electric vehicles
elon musk
marketing
tesla
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Singapore adds urgency to adopting EVs with thriller campaign film
electric vehicles
ev
The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.
Can VinFast become a global electric vehicle brand?
electric vehicles
elon musk
tesla
vietnam
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Can Xiaomi repeat its smartphone exploits with electric vehicles?
china
electric vehicles
tesla
xiaomi
BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.
Brand Health Check: Can Honda recharge?
brand
brand health check
electric vehicles
honda
The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.
Dyson calls time on electric vehicles
electric vehicles
The household appliances business failed to find a buyer for its electric car venture, but still has plans to expand in Asia.
The test market where sci-fi becomes fact
china
ecommerce
electric vehicles
How is the consumer landscape developing in China? VR, new energy, smart shopping – you've heard the buzzwords, but the sheer numbers behind them are astounding.