Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
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Coachella: The California music festival-turned ‘marketing mecca’
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Red Bull
DDB Shanghai wins J&J's Elsker
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SHANGHAI - DDB Shanghai has won its first Johnson & Johnson baby care brand, Elsker, and has been tasked to develop the product's brand differentiation within an intensely competitive market.
Case study: Initiative Thailand works with blogger to amp up sales of Neutrogena Ultrasheer
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To connect with a consumer base jaded by products that over-promise and under-deliver, Initiative Thailand decided to trust a prominent blogger to review Neutrogena' UltraSheer sunscreen and prove its efficacy.
CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block
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Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.