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Red Bull

Red Bull gives you wings but can it keep flying high with a health-conscious generation?
brand health check energy drinks Red Bull By Matthew Keegan

BRAND HEALTH CHECK: As clean-living youth gain buying power, the adrenaline-powered brand must find a way to stay wired to the next generation without losing its edge.

Coachella: The California music festival-turned ‘marketing mecca’
coachella entertainment heineken music neutrogena Red Bull By Julia Walker

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

DO SEA wins Red Bull's creative and strategic mandate in Vietnam
Red Bull By Nikita Mishra

The newly formed independent creative agency defeated incumbent Ogilvy in a competitive three-way pitch.

Asia-Pacific Power List 2022: Edmund Lee, Red Bull
cmo power list Red Bull By Staff Reporters

Giving wings to Red Bull Malaysia, Lee is not just focussed on selling, but rather creating a variety of on-brand campaigns that engage and inspire.

Red Bull takes credit for Hoang Le Giang's success
Red Bull By Ad Nut

An ad featuring the Vietnamese adventurer and influencer is not subtle.

Vietnamese Red Bull billboard campaign needs to shed more light
Red Bull By Ad Nut

The concept by VMLY&R Indochina is such a good brand fit that it impedes its intention.

Red Bull tells the tale of a recovering K-pop idol
mullenlowe Red Bull By Matthew Miller

A 12-minute documentary made with MullenLowe Japan isn't your usual brand tie-up with a hot artist.

Ex-Red Bull marketer wants to pay people to watch online ads
attention economy Red Bull By Omar Oakes

Gener8, a browser add-on, allows users to select what type of ads they want to see.

Red Bull and Heineken: F1 marketing overhaul is starting to pay off
f1 formula one heineken marketing Red Bull By Daniel Farey-Jones

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

Event marketing goes guerrilla
adidas new balance Red Bull By Ian Lloyd Neubauer

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

How older marketers stay relevant
age ageism marketer Red Bull By Maneesh Sah

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

Mastering Snapchat will be a real sign of progress for brands in Japan
Red Bull snapchat By David Blecken

Snapchat is a small player in a country dominated by Line, Twitter and Facebook, but marketers would be foolish to ignore it.

Red Bull packages the Japanese summer for seasonal product promotion
japan Red Bull By David Blecken

TOKYO - Red Bull sets out to capture the atmosphere of summer and the great outdoors with a cleverly crafted music video to promote its Summer Edition product for Japan.

'Exthetic' urban explorers venture into brand territory
adidas instagram Red Bull By Adrian Peter Tse

HONG KONG – Personality, compelling content and an engaged community. These are characteristics that brands look for when collaborating with social media influencers. But what do influencers look for in brands?

No 'bull': Energy drink makes its ambitions clear
Red Bull By Jenny Chan 陳詠欣

BRAND LAUNCH: From its name to its direct slogan to its raunchy marketing, Blu makes it clear that it intends to take market share from dominant brand Red Bull.

Collaborate with YouTube creators to maximise impact: Eric Solomon
Red Bull youtube By Byravee Iyer

SPIKES ASIA 2013 - Eric Solomon, head of global insights and strategy with The Zoo@YouTube, urged brands to start collaborating with YouTube content creators because no one understands brands quite the way they do.

Red Bull brings Flugtag to Singapore
Red Bull By Staff Reporters

In Singapore, 35,000 attended Southeast Asia's first Red Bull Flugtag, held at Siloso Beach Sunday. A total of 38 teams were judged on their creativity, showmanship and, of course, flight distance.

Red Bull brings inaugural Flugtag event to Southeast Asia
Red Bull singapore southeast asia By Racheal Lee

SINGAPORE - European energy drink brand Red Bull is looking to implement a 360-degree media campaign involving digital, print, TV, radio and outdoor, for the maiden Red Bull Flugtag show in Southeast Asia later this year.

PITCH LIST: PHD wins Bentley; Huawei, P&G and Nestlé still in play
agency Diageo mindshare ogilvy phd pitch Red Bull UM By Staff Reporters

GLOBAL - Keep tabs on recent pitch decisions and the accounts still under review with the latest edition of Campaign Asia-Pacific's Pitch List, compiled monthly by R3.

Red Bull hires Brand Rapport Hong Kong to kickstart basketball campaign

hong kong Red Bull By Benjamin Li

HONG KONG - Energy drink Red Bull has tasked sports and entertainment agency Brand Rapport to oversee its media relations and drive buzz for its 2012 Red Bull ‘King of the rock’ global basketball campaign. The six-week Hong Kong and Macau leg of the competition will begin on 21 July.

Cathy Kuang rejoins ZenithOptimedia as GM for Zed Digital Beijing
china microsoft mindshare Red Bull By Benjamin Li

BEIJING - Cathy Kuang has rejoined ZenithOptimedia as general manager of Zed Digital Beijing.

Red Bull appoints Mindshare for media duties in Korea
groupm korea mindshare Red Bull By David Blecken

SEOUL – Red Bull has appointed Mindshare to handle its media planning and buying account in Korea following a three-way pitch.

Alison Wright joins Red Bridge Comms as managing partner
china formula one pr Red Bull shanghai By Benjamin Li

SHANGHAI - Communications veteran Alison Wright has joined Red Bridge Communications in China as a managing partner, effective this week.

The First Red Bull Flugtag Event in Asia
Red Bull

Energy drink Red Bull brought the Flugtag lunacy to Hong Kong last weekend. Asia’s first Red Bull Flugtag event was hosted at Victoria Harbour and saw as many as 30,000 people turn up for the show. Red Bull Flugtag challenges teams of everyday people to build homemade, human-powered flying machines and pilot them off a 30-foot high deck in hopes of achieving flight. They are judged not only on their flight's distance, but creativity and showmanship as well.

PHD secures Red Bull's media communications business in the Philippines
phd philippines Red Bull By Staff Reporters

MANILA - PHD has secured the media business for energy drink Red Bull, a highly popular brand in the Philippines.

ZenithOptimedia tasked to handle Red Bull Unplugged Concert
entertainment Red Bull By Jin Bo

CHINA - Newcast, a division of ZenithOptimedia Group that specialises in non-traditional communication solutions, has won the creative account for this year’s Red Bull Unplugged Concerts.

Red Bull brings Flugtag to Hong Kong in October
hong kong marketing Red Bull By Benjamin Li

HONG KONG - Red Bull is debuting its biggest marketing campaign in Asia, bringing its annual Red Bull Flugtag (Flying Day) to Hong Kong on 10 October.

Twitter debuts 'Promoted Tweets' ad platform
global Red Bull starbucks By Sara Kimberley

GLOBAL - Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.

CASE STUDY: Using CSR to build Red Bull in Thailand
case study fmcg Red Bull thailand By Staff Reporters

Red Bull used its high visibility in Thailand to initiate a CSR programme that would strengthen its standing in the market.

Red Bull appoints Iris for consumer engagement in Singapore
digital experiential marketing fmcg Red Bull singapore By Kenny Lim

SINGAPORE - Red Bull has appointed Iris to launch through-the-line consumer engagement initiatives in Singapore following a five-way pitch.

Red Bull hires Eric Thain as communications director
grey Red Bull weber shandwick By Benjamin Li

HONG KONG - Eric Thain, previously the consumer director for China at Weber Shandwick in Beijing, has joined Austrian energy drink brand Red Bull as communications director, Asia-Pacific.