No 'bull': Energy drink makes its ambitions clear
BRAND LAUNCH: From its name to its direct slogan to its raunchy marketing, Blu makes it clear that it intends to take market share from dominant brand Red Bull.
by Jenny Chan 陳詠欣
BRAND LAUNCH: From its name to its direct slogan to its raunchy marketing, Blu makes it clear that it intends to take market share from dominant brand Red Bull.
by Jenny Chan 陳詠欣