Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
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attention economy
No one talks about ads anymore: Have they lost their pop-culture charm?
attention economy
creativity
culture
performance
pop culture
Ex-Red Bull marketer wants to pay people to watch online ads
attention economy
Red Bull
Gener8, a browser add-on, allows users to select what type of ads they want to see.