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new balance

LePub head creative, co-president departs following Cannes scandal
cannes lions lepub new balance sao paolo fc By Emma Thumann

Created for New Balance and São Paulo FC, Followers Store won a Bronze Lion in this year’s Cannes Lions International Festival of Creativity.

New Balance boasts deep roots and universal appeal in Grey Days film
new balance pop culture By Bailey Calfee

Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.

New Balance promotes Romina Bongiovanni to oversee international marketing
new balance By Ewan Larkin

Bongiovanni has a background in communications with experience at Saatchi & Saatchi and Edelman.

Finding your fit with video marketing
emirates new balance By Staff Writer

From format to style to distribution channels, video marketing leaves a lot of variables to consider.

New Balance forays into football market
football new balance sports marketing By Staff Writer

The American footwear favourite made the move in collaboration with Fox’s content marketing arm, Fox's branded entertainment unit.

Event marketing goes guerrilla
adidas new balance Red Bull By Ian Lloyd Neubauer

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

New Balance and Fox Sports team on campaign
football new balance sports marketing By Staff Writer

Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.

Unruly to offer Japanese advertisers 'emotional targeting'
new balance By David Blecken

Unruly has launched an ‘emotional targeting’ service in Japan in an effort to maximise the effectiveness of video advertising in a fast-growing market.

New Balance sponsors ‘Colour Run’ in Asia
asia pacific new balance By Benjamin Li

ASIA-PACIFIC - Reaching out to a growing population of 'social runners', New Balance has signed on as a regional sponsor of the Colour Run—an event where runners get splashed with bright colours as they run a 5-km race.

Cheil Worldwide expands China presence with Bravo Asia acquisition
acquisition Cheil Worldwide new balance samsung By Benjamin Li

SHANGHAI & HONG KONG - Cheil Worldwide has acquired Bravo Asia, a boutique advertising agency with offices in Shanghai and Hong Kong, and will put that agency's founder, exDDB Asia chairman Aaron Lau, in charge of its entire 15-office China operation.

Golin Harris adds New Balance to its portfolio in China
china edelman ketchum new balance pr shanghai By Benjamin Li

SHANGHAI - New Balance China has chosen Golin Harris as its PR retainer agency following a four-way pitch in December.

New Balance launches N-ergy in China with through-the-line campaign
china new balance sports By Jane Leung

Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.

Edelman Pegasus wins New Balance's PR account in China
BBDO new balance public relations By Benjamin Li

SHANGHAI - Shoes and apparel brand New Balance has appointed Edelman Pegasus to its public relations account following a three-way pitch against Hill & Knowlton and Butterfly.