Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.
In 2010 when Amerimar Enterprises acquired St Ermins, the hotel’s rankings were in the doldrums, lurking around the 400s on TripAdvisor’s league table.
LONDON - The Financial Times has leveraged Google+ in order to engage followers with rich, personalized content while gaining exposure among new audiences, particularly in the US.
SINGAPORE: Ogilvy & Mather marketing efficiency unit Redworks has appointed Adrian Odgers as managing director in Singapore.
MALAYSIA - Broadcaster Astro launched 'Oh My English!', Malaysia’s first educational sitcom to emphasize and promote the learning of spoken English among suburban and rural communities.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
AUSTRALIA - On behalf of the Australian government, McCann has launched 'Care Aware', a campaign to highlight the contributions of 2.6 million people—approximately 10 per cent of the population—who work as unpaid family carers in support of loved ones.
SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.
Standard Chartered Bank has released an interactive campaign to announce the launching of its new securities trading offer, which gives customers free brokerage on buy trades for up to five years.
SYDNEY – AnalogFolk's campaign for Casella has won the top accolade at IAB (Interactive Advertising Bureau) Australia’s Creative Showcase 7.1 with its 'Perfect Lager Project'.