VIDEO: Leveraging negative reviews to boost hotel brand on Trip Advisor
In 2010 when Amerimar Enterprises acquired St Ermins, the hotel’s rankings were in the doldrums, lurking around the 400s on TripAdvisor’s league table.
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Redworks Singapore appoints new managing director
SINGAPORE: Ogilvy & Mather marketing efficiency unit Redworks has appointed Adrian Odgers as managing director in Singapore.
'Care Aware' campaign by McCann highlights Australia's unpaid caregivers
AUSTRALIA - On behalf of the Australian government, McCann has launched 'Care Aware', a campaign to highlight the contributions of 2.6 million people—approximately 10 per cent of the population—who work as unpaid family carers in support of loved ones.
Case Study: Subway Singapore sends fans on a hunt for free sandwiches
SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.
Standard Chartered campaign promises lasting relationships
Standard Chartered Bank has released an interactive campaign to announce the launching of its new securities trading offer, which gives customers free brokerage on buy trades for up to five years.
INTERVIEW: Elisabetta Canali on managing a heritage luxury male apparel brand
Campaign Asia-Pacific met up with Elisabetta Canali, global communications director of male luxury fashion brand, Canali. She tells us what it’s like heading the communications for a third-generation family business and working for a male fashion brand as a woman.
Digital happenings this week from Coca-Cola, IBM, Microsoft, and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Crowdsourced Beer wins IAB’s Creative Showcase 7.1
SYDNEY – AnalogFolk's campaign for Casella has won the top accolade at IAB (Interactive Advertising Bureau) Australia’s Creative Showcase 7.1 with its 'Perfect Lager Project'.
CASE STUDY: How the Financial Times is engaging Google+ users
LONDON - The Financial Times has leveraged Google+ in order to engage followers with rich, personalized content while gaining exposure among new audiences, particularly in the US.
CASE STUDY: Astro and Malaysia partner up to get Malaysians to speak English
MALAYSIA - Broadcaster Astro launched 'Oh My English!', Malaysia’s first educational sitcom to emphasize and promote the learning of spoken English among suburban and rural communities.