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What do you do all day?

mother By Melanie Eckersley

Ahead of Mother's Day a freelance director writes about her experience as a new mother.

Ikea reviews creative account

creative mother By Charlotte Rawlings

Mother has been invited to repitch.

Mother appoints first global leadership team

mother By Alessandra Scotto di Santolo

The team will report to global chief executive Michael Wall and founder Robert Saville.

Global new business spotlight: Publicis dominates with four major wins

advertising carat creative Dentsu digitas essencemediacom google group groupe havas interpublic iprospect leo london media mindshare mother OMD omnicom Publicis starcom uk vml volkswagen wavemaker wpp By Jamie Rossouw

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Dow Jones appoints Mother and Mediahub to global creative and media accounts

creative dow jones mediahub mother wall street journal By Ben Bold

TBWA's EG+ have also been appointed to global production duties.

Plastic-vomiting washer highlights Smol's eco-friendly packaging

mother sustainability By Imogen Watson

Created by Mother London, the campaign marks the household cleaning brand's biggest-ever marketing campaign.

Mother creates sticker pack to make young Ukrainian refugees feel at home

mother By Charlotte Rawlings

The sticker pack features characters from the Ukrainian film 'Mavka. The Forest Song'.

Mother Shanghai’s film on the lifecycle of wool

china mother By Ad Nut

In a new China campaign for clothing company Woolmark, a piece of fibre is seen living many lives.

Mother's first H&M work is a love letter to young British women and clothes

hm mother By Imogen Watson

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

Gorillas tells customers to ‘do whatever’ in global campaign

mother By Charlotte Rawlings

The spot was created by TheOr.

Mother creates venture to address topical issues such as gun control and gay rights

mother By Gurjit Degun

Mother Goods will donate profits to organisations tied to the social issues.

Felix Richter: 'I'm very aware I'm a lucky bastard'

mother By Gurjit Degun

Quiet and reserved, Mother London’s new chief creative officer and global creative partner says he doesn’t want to be a big personality, his focus is on the work

Mother launches internal initiative to limit ‘relentless’ pitching

mother pitching tsla By Surekha Ragavan

Pitch It Forward will enforce the network to donate all of its profits from the first year of retained fees with a new client.

Ikea proposes playtime to improve mental wellbeing

mental health mother By Gurjit Degun

In a new campaign by Mother, Ikea encourages working adults to indulge in a little play.

Media by Mother hires Julie Lee as COO

mother By Alison Weissbrot

Lee replaces Will Heins, who was a founding partner and COO at the agency before leaving to join You & Mr Jones media.

KFC crows about animal welfare record by dropping the 'c-bomb' live on TV

KFC marketing mother By Sara Nelson

It is the only business to be awarded top tier status in the World Animal Protection's Pecking Order 2021 report.

Ikea evokes Pixar's Wall-E in ‘Change a bit for good’ campaign

mother sustainability By Ben Bold

Advice includes how to reduce emissions by eating plant-based meat alternatives and repurposing furniture to grow veg.

Mother launches a media agency in the U.S.

media mother By Alison Weissbrot

The agency aims to drive with strategy rather than join a race to the bottom.

Ikea bids to make frugality fashionable in campaign promoting eco-conscious life

mother By Simon Gwynn

‘Fortune favours the frugal’ includes TV, cinema, out of home, radio and digital.

Mother returns furlough cash

mother By Maisie McCabe

Independent shop has paid back the six-figure sum it received under the government’s Job Retention Scheme after bouncing back from the initial financial shock of the pandemic.