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Hakuhodo appoints new president & CEO for Hakuhodo International

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Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.

Hakuhodo DY Holdings names new president and COO

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Yasuo Nishiyama and Kenji Nagura will join the new leadership team, with Masayuki Mizushima set to become chairman following Yuichi Toda's retirement.

Hakuhodo and DY Media Partners merge in Japan

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The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising community.

Hakuhodo aims to make consumer data more usable with new division

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The company hopes to provide deeper insights by anonymising and integrating diverse datasets.

Hakuhodo develops Asia version of X-Advance measurement tool

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TOKYO - Hakuhodo DY Holdings has developed a new version of X-Advance for Asia. Operation of the Asia version of the online advertising effectiveness measurement tool, which has been used in Japan since August 2010, will commence from 7 October.