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strategy

Did the strategic planner just kill the advertising agency?
planner planning strat strategy By Adam Ferrier

It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.

Cannes Lions 2024: Inside the jury room with Vita Harris
cannes lions strategy By Vita Harris

Harris is the Jury President for the Creative Strategy Lions category.

David Wilding joins EssenceMediacomX
essencemediacom strategy x By Shauna Lewis

Wilding was previously senior director of planning at Twitter, which is now known as X.

Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
2024 omg omnicom strategy By Alison Weissbrot

EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.

Ruder Finn acquires boutique digital marketing agency Pandan Social in Malaysia
creative pr ruder finn strategy By Rahat Kapur

EXCLUSIVE: Their latest acquisition bolsters Ruder Finn's ongoing efforts for expansion in APAC, integrating 14 new specialists into their Asian arm across the areas of strategy, PR, creative, video production, influencer management, website development and more.

Mindshare appoints global chief strategy officer
mindshare strategy UM By Charlotte Rawlings

Tom Di Sapia joins from UM.

Bain & Company takes on managed services divisions, acquires Australian AI firm Max Kelsen Consulting
ai strategy By Staff Reporters

The strategy firm diversifies its tech and AI offerings with its latest acquisition of Queensland-founded Max Kelsen Consulting.

How to use strategy to power agile marketing
strategy By Nina Kong

In an era of shifting consumer behaviour and an unpredictable global economy, strategy plays a fundamental role in agile marketing.

MRM taps Diana Ceausu Caverly as global chief strategy officer
mrm strategy By Alison Weissbrot

Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.

Brainlabs goes for global growth with strategy change
digital strategy By Shauna Lewis

APAC a firm part of chief executive Daniel Gilbert's plans for the future, following the agency's deal to buy Fanbytes.

VMLY&R picks chief commerce and strategy officer for Asia
commerce strategy wpp By Staff Reporters

Nick Pan has been promoted to this role, and will work closely with the recently announced chief growth officer Camellia Tan as well as CEO Yi-Chung Tay.

How should Perfect Day launch a new brand in Asia?
creative marketing strategy By Staff Reporters

MARKETING WORKS: Mid-level marketers at Campaign's training event competed to devise a plan for an upstart dairy brand to get noticed in a competitive market.

The high risk & reward behind Adidas’ China-focused intimates line
adidas china strategy By Jiaqi Luo

The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.

Is your strategy effective or commercially successful?
advertising effective strategy By Matt Holt

The industry needs a new formula to achieve 'total effectiveness'.

How to write clearer, more concise marketing briefs
better briefs marketing strategy By Rahul Sachitanand

MARKETING WORKS: Most marketing briefs not only lack both a clear plan of attack and a strategic direction but also are riddled with jargon, contend the founders of BetterBriefs.

Planners gonna plan (but don't always)
planning strategy By Kevin Chesters

Planners need to treat everything in life with the same rigour they would approach a brief.

Carat bolsters strategy with pair of senior hires
carat Dentsu strategy By Shauna Lewis

The roles are new to the Dentsu-owned agency.

The word ‘tactics’ sucks, so we’ve banned it at our agency
advertising strategy By Ronald Ng

"Tactics" minimizes and underplays our work, says the global chief creative officer of MRM.

The lost generation in marketing
cmos marketing strategy By Jennifer Woollford

By valuing new and shiny skills over core strategic skills, the marketing industry is missing out on opportunities to develop the next generation of strategic marketers.

How working for a performance agency made me a better strategist
advertising agency performance performance marketing planning strategy By Justine Guerrero

The regional strategy director at M&C Saatchi Performance discusses how taking an unusual career step has equipped her with more integrated skills.