The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
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Why the world’s most effective campaigns share one vital trait
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Is your strategy effective or commercially successful?
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The industry needs a new formula to achieve 'total effectiveness'.
Ambient Digital Group appoints regional commercial director
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SINGAPORE- Ambient Digital Group (ADG), headquartered in Singapore, announced that Maria Java has been appointed as regional commercial director to spearhead strategy, product development and sales leadership across Southeast Asia.
John Davis joins Effective Measure as global measurement scientist
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MELBOURNE – Effective Measure has appointed John Davis as global measurement scientist.
Effective Measure appoints country MD for the Philippines
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MANILA - Effective Measure is aiming to strengthen its international executive team with the appointment of Maria Rodriguez Java as country managing director for the Philippines.