Progress at BBDO Guerrero isn’t just measured in client lists and awards, but driven by leaders like Angelica Lorenzo, whose mentorship, care for her people, and drive make the agency an inspiring place to work.
True
philippines
40 Under 40 2025: Angelica Lorenzo, BBDO Guerrero
2025
40
40 under 40
angelica lorenzo
BBDO Guerrero
marcomms
philippines
under
40 Under 40 2025: Min Roldan, DDB
2025
40
40 under 40
ddb philippines
marcomms
min roldan
philippines
under
From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.
40 Under 40 2025: Jennifer Garcia, Publicis Media
40 under 40
40 under 40 2025
jennifer garcia
marcomms
philippines
publicis media
Nearly two decades into her career, Jen Garcia makes strategy feel less like a function and more like a force.
40 Under 40 2025: Lieza Punsalan, Dentsu Creative
40 under 40
40 under 40 2025
dentsu creative
lieza punsalan
marcomms
philippines
School is always in session for Lieza Punsalan, known for her commitment to mental health support and skills development, balancing business growth with people-first leadership.
40 Under 40 2025: Joyce Marcel Nievera, Intersections Communications
40 under 40
40 under 40 2025
intersections communications inc
joyce marcel nievera
marcomms
philippines
Joyce Nievera leads Intersections Communications with smart digital strategies and a deep commitment to diversity, turning challenges into shared success.
Women to Watch 2025: Bia Fernandez, DDB
advertising
apac
bia fernandez
ddb manilla
leadership
marcomms
media
philippines
women to watch
women to watch 2025
Meant to be a journalist, Bia Fernandez turned her pen to pop culture luckily for adland, creating some of the most powerful campaigns in the Philippines.
A sweet KitKat break-time signal for Manila businesses
kitkat
philippines
vml philippines
In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.
Women to Watch 2023: Rizza Garcia, Elesi Studios
philippines
women to watch
Garcia’s ‘Leading by Caring’ style paves the way to an environment that nurtures innovation, inspires inclusivity, and promotes collaboration.
Women to Watch 2023: Kat Limchoc, Publicis Groupe
philippines
publicis groupe
women to watch
Deftly balancing two roles, Limchoc has been instrumental in PGP’s exponential growth, its happy culture, and consistent creative recognition.
40 Under 40 2022: Sharon Yu Ong, Waveplay Interactive
40 under 40
advertising
apac
leadership
marcomms
media
philippines
A practical and consumer-rooted approach to innovation, trust in the talent of her team, and a restless creative energy have enabled Yu Ong to lead Waveplay to become a sought-after event tech company in the country.
Women to Watch 2022: Maureen Valenzuela, Propel Manila
philippines
women to watch
Valenzuela’s untraditional, defiant approach to inculcating culture in the workplace has led to stunning employee satisfaction scores and multiple industry awards.
Women to Watch 2022: Ela Federigan-Chua, Optimax Communications Group
philippines
women to watch
An advocate for diversity and empowering those around her, Federigan-Chua managed to record incredible growth after being handed the reins of running her own agency.
Dennis Perez gets expanded remit at Unilever Southeast Asia
beauty
fmcg
media
philippines
unilever
Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.
Philippines-based Unilab switches to OMG as media agency of record
omg
omnicom media group
philippines
Mediacom had previously held the pharma company's media account since 2016.
35 APAC campaigns make Gerety Awards shortlist
awards
japan
philippines
Dentsu network agencies Dentsu Inc in Japan and Dentsu Jayme Syfu in the Philippines are named agencies of the year in their respective markets.
A picture tells a thousand father-child stories
mcdonalds
philippines
print
A new print campaign for McDonald’s Philippines shows that a few good photos are all you need to tell a powerful story.
Creative Minds: Lester Edgard Morales says autism is an overlooked issue in adland
advertising
creative minds
philippines
The ECD at Catalytx Advertising talks about his dream outing in the Philippines, the impact his grandfathers had on him, and the industry’s misconception around autism.
These destination photos reveal a hidden silhouette
BBDO
BBDO Guerrero
philippines
travel
In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.
Agency of the Year 2021 shortlist: Southeast Asia
agency of the year
indonesia
malaysia
philippines
singapore
southeast asia
thailand
See the shortlist for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim
philippines
Tee, whose allegations of sexual harassment against the Gigil co-founder led several other women in the Philippines ad industry to come forward with their own stories, has filed an affidavit affirming her account of the incident.
If you love your banking app so much, why don't you marry it?
banking
fcb
philippines
A man gets a little too enamoured with the Union Bank app's convenient features, in this spot by FCB Manila.
Accused of harassment, Gigil co-founder files libel complaint
facebook
philippines
Herbert Hernandez, co-founder of Philippines creative shop Gigil, has taken a leave of absence from the agency and has filed a criminal libel complaint against Denise Tee, a creative director at Wunderman Thompson.
Mobile services brands benefit as Filipinos seek local comfort
brands
communications
philippines
smart
telecom
the
While Jollibee continues to rule the roost as the strongest local brand in the Philippines, according to our exclusive survey, consumers are seeking comfort in familiar, homegrown brands in the second year of the pandemic.
Carousell wants you to know it has 'every kinda thing'
72andSunny
philippines
singapore
In a campaign by 72andSunny Singapore, the online marketplace seeks to make itself known for providing more than small-ticket used items.
Why 11 million Filipinos went hunting for virtual Doritos
philippines
programmatic
CASE STUDY: Verizon Media used an AR game and programmatic ads (plus the lure of a Playstation 5) in an engaging campaign that far exceeded its targets.
Have you read 'The Gay Gatsby'? How about 'Little Women Loving Women'?
facebook
google
lgbt
philippines
pride
AD NUT's PICK OF THE WEEK: Propel Manila retells lit classics with a representative Pride spin.
How brands can delight women in the Philippines
philippines
research
women
Three research-based gender insights brands can use to design relevant customer experiences, according to a Wunderman Thompson strategic planning director.
Spotify gets personal with Philippines, Thailand and Indonesia
indonesia
philippines
spotify
thailand
A fast-paced Southeast Asia campaign—from Six Toes Singapore, Sweetshop and director Damon Escott—glories in youth subcultures in Jakarta, Bangkok and Manila.
Unilever ramps up Philippines beauty site with Green Park Content
content
philippines
unilever
The FMCG maker extends its brand publishing efforts with BeautyHub.PH.
PHD takes over Ikea media in three SEA markets
Dentsu
malaysia
phd
philippines
singapore
The two-year agency-of-record appointment comes following a pitch that reportedly involved most of the major holding companies.
Take a tour through the hellscape known as banking
fcb
philippines
A dude named Dante witnesses the eternal torments of those damned to interact with old-fashioned banks in this campaign by FCB Manila for UnionBank.
Gallery shows non-commercial work of commercial makers
inspiration station
philippines
INSPIRATION STATION: A group of agency leaders in the Philippines have created Artists of Advertising, an online gallery dedicated to artwork by industry practitioners.
Lay’s spreads cheer with pseudo-rap Christmas tune
BBDO
BBDO Guerrero
music
philippines
In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.
The Philippines' top 100: Consumption brands stumble
brands
philippines
ASIA'S TOP 1000 BRANDS: Brands ranging from Hershey's to Mentos lose ground in Pandemic-struck market, with digital and ecommerce brands benefitting.
The Philippines' strongest local brands: Mobile carriers gain
brands
philippines
ASIA'S TOP 1000 BRANDS: Cherry Mobile, Globe and My Phone move up in our listing, along with noodle brand Lucky Me.
Dear dairy: Two brands benefit by milking booming demand during a downturn
brands
philippines
ASIA'S TOP 1000 BRANDS: Alaska Milk and Bear Brand have built a distinctly Filipino identity, despite divergent roots, to skyrocket up this year's ranking.
Health fears depress the Philippines' consumer confidence
brands
philippines
The economy experiences its worst slump since 1981 as consumer confidence falls 20 points amid fears about health and job security.
Facebook takes down networks in China and The Philippines for misleading content
china
facebook
philippines
the
More than 155 accounts removed for what the company calls coordinated inauthentic behaviour.
P&G makes a rousing superhero singalong for the Philippines
pg
philippines
The FMCG maker combines a rockin' tune, a family of hygiene heroes and a series of unabashed brand plugs into a compelling music video for the Philippines Department of Health.
Avon Philippines ditches professional lingerie models for ‘real women’
diversity
mullenlowe
philippines
A digital spot by MullenLowe MARC resonates with Filipinas.
Who wouldn't like to 'Wake up in the Philippines'?
BBDO
BBDO Guerrero
philippines
tourism
The Philippines Department of Tourism and longtime partner BBDO Guerrero launch a 16-film series about what a dream it would be to travel.
What happens when a major media empire shuts overnight?
broadcast
fleishmanhillard
journalism
news
philippines
In the middle of a pandemic, Philippines’ major broadcast network ABS-CBN was ordered to stop free-to-air operations, leaving thousands of staff in limbo.
Snickers tweaks its tagline for the WFH era
BBDO
BBDO Guerrero
philippines
BBDO Guerrero instigated a social-media campaign making light of the ways 'you're not [something] when you're home' instead of at the office.
Manila traffic app finds most efficient way for lovers to reunite
mullenlowe
philippines
valentines day
Sakay.ph and MullenLowe Philippines created a feature that finds the halfway point between you and your significant other.
Alaska Milk isn't afraid to pour on the emotion
mullenlowe
philippines
Along with MullenLowe, the brand finds that canned milk and sweet stories go together well in the Philippines.
Xiklab Digital expands to Myanmar and Singapore
advertising
digital
philippines
singapore
Agency says its pool of digital-savvy talent in the Philippines gives it an advantage in serving Southeast Asia.
Creator and influencer council launches in Philippines
influencer marketing
influencers
philippines
regulations
social media
A code of ethics will be established by members, a step in the right direction for the country’s influencer marketing scene.
Dentsu Aegis appoints Philippines CEO
ceo
Dentsu
philippines
Taking over from Donald Lim, JC Catibog will focus on building integrated offerings across the network's agencies.
Mindshare appoints new MDs in Indonesia, Philippines
groupm
indonesia
mindshare
philippines
The company opts not to refill a Southeast Asia CEO role at this time.
Girls just want to have fun and…look cute when they’re tipsy?
ogilvy
philippines
A new makeup line brought to you by intoxication and shame.