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2025

40 Under 40 2025: Angelica Lorenzo, BBDO Guerrero
2025 40 40 under 40 angelica lorenzo BBDO Guerrero marcomms philippines under By Staff Reporters

Progress at BBDO Guerrero isn’t just measured in client lists and awards, but driven by leaders like Angelica Lorenzo, whose mentorship, care for her people, and drive make the agency an inspiring place to work.

40 Under 40 2025: Adam Mulyadi, Egghead Branding Agency
2025 40 40 under 40 adam mulyadi egghead branding agency indonesia marcomms under By Staff Reporters

From launching Egghead to shaping brand strategy at Horizon Holding, Adam Mulyadi has built his career on one clear belief: great branding is part creativity and part real business impact.

40 Under 40 2025: Min Roldan, DDB
2025 40 40 under 40 ddb philippines marcomms min roldan philippines under By Staff Reporters

From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.

From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
2025 calbee china cmo fbif japan marketing By Minnie Wang

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.

Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
2025 china china summit 2025 marketing media totem By Minnie Wang

TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.

Dentsu forecasts global 5.9% increase in adspend in 2025
2025 Dentsu By Shauna Lewis

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Spikes Asia announces 2025 jury presidents
2025 jury spikes spikes asia spikes asia 2025 By Staff Reporters

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.